<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[White Noise]]></title><description><![CDATA[A weekly missive about books and behavior, psychology and philosophy, faith and freedom. Tune in.]]></description><link>https://www.whitenoise.email</link><image><url>https://substackcdn.com/image/fetch/$s_!9aPd!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb4635333-d5dd-4ce8-9ca3-37f4fe1cec0f_235x235.png</url><title>White Noise</title><link>https://www.whitenoise.email</link></image><generator>Substack</generator><lastBuildDate>Sat, 13 Jun 2026 12:59:38 GMT</lastBuildDate><atom:link href="https://www.whitenoise.email/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Tom White]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[whitenoise@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[whitenoise@substack.com]]></itunes:email><itunes:name><![CDATA[Tom White]]></itunes:name></itunes:owner><itunes:author><![CDATA[Tom White]]></itunes:author><googleplay:owner><![CDATA[whitenoise@substack.com]]></googleplay:owner><googleplay:email><![CDATA[whitenoise@substack.com]]></googleplay:email><googleplay:author><![CDATA[Tom White]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[Our Economic Black Hole]]></title><description><![CDATA[Or: Capital Must Beget Capital]]></description><link>https://www.whitenoise.email/p/our-economic-black-hole</link><guid isPermaLink="false">https://www.whitenoise.email/p/our-economic-black-hole</guid><dc:creator><![CDATA[Tom White]]></dc:creator><pubDate>Tue, 02 Jun 2026 14:36:47 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!E6Sg!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feddb4f94-091e-4926-8732-c4a2061ff6d4_1200x750.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<blockquote><p><em>The inequality r &gt; g implies that wealth accumulated in the past grows more rapidly than output and wages. This inequality expresses a fundamental logical contradiction.</em></p><p><em>&#8212;Thomas Piketty</em></p></blockquote><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!E6Sg!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feddb4f94-091e-4926-8732-c4a2061ff6d4_1200x750.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!E6Sg!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feddb4f94-091e-4926-8732-c4a2061ff6d4_1200x750.jpeg 424w, https://substackcdn.com/image/fetch/$s_!E6Sg!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feddb4f94-091e-4926-8732-c4a2061ff6d4_1200x750.jpeg 848w, https://substackcdn.com/image/fetch/$s_!E6Sg!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feddb4f94-091e-4926-8732-c4a2061ff6d4_1200x750.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!E6Sg!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feddb4f94-091e-4926-8732-c4a2061ff6d4_1200x750.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!E6Sg!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feddb4f94-091e-4926-8732-c4a2061ff6d4_1200x750.jpeg" width="1200" height="750" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/eddb4f94-091e-4926-8732-c4a2061ff6d4_1200x750.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:750,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:101751,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.whitenoise.email/i/200301846?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feddb4f94-091e-4926-8732-c4a2061ff6d4_1200x750.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!E6Sg!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feddb4f94-091e-4926-8732-c4a2061ff6d4_1200x750.jpeg 424w, https://substackcdn.com/image/fetch/$s_!E6Sg!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feddb4f94-091e-4926-8732-c4a2061ff6d4_1200x750.jpeg 848w, https://substackcdn.com/image/fetch/$s_!E6Sg!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feddb4f94-091e-4926-8732-c4a2061ff6d4_1200x750.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!E6Sg!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Feddb4f94-091e-4926-8732-c4a2061ff6d4_1200x750.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><a href="https://prospect.org/2026/01/19/american-workers-labor-bureau-labor-statistics-gdp-redistribution-wealth/">In 1947, American workers took home seventy cents of every dollar the country produced</a>. </p><p><a href="https://www.bloomberg.com/news/articles/2026-01-09/labor-s-share-of-us-gdp-drops-to-record-low-in-data-back-to-1947">Last year it was fifty-three</a>. </p><p>That line has bent the same direction for almost eighty years, and it is curving ever faster now. <a href="https://www.msn.com/en-us/money/economy/labor-s-share-of-us-gdp-drops-to-record-low-in-data-back-to-1947/ar-AA1TUl4H">In the quarter that set the record, productivity grew at its fastest pace in two years, and economists are pinning the jump on AI</a>. <a href="https://finance.yahoo.com/news/u-workers-just-took-home-214018586.html">Goldman thinks the technology could erase a quarter of all working hours</a> before the adoption curve finally flattens.</p><p>What follows is a prophecy that has already half-arrived: <strong>When machines have rendered human labor obsolete, capital begets capital, because nothing else is left to.</strong></p><p>This is what&#8217;s left over after you subtract everything real and solid and true. Subtract the dignity of a job, the wage as the thing that made you a citizen with a stake, and four centuries of telling ourselves that what a man does is what he is. Subtract the assumption that making anything requires a person somewhere in the process. </p><p>What remains is a loop. Money makes money, machines make the goods, and people just sit and watch.</p><p>There&#8217;s a subtle wrinkle in that loop. Growth has always been tied to energy, no matter how loosely. You burn something, build something, sell it to someone who burned something else to afford it. Even the most abstract finance was, at some remove, a bet on that churn. And the churn has a ceiling. Cover the planet in solar panels, wrap the sun in a Dyson sphere, and compounding at two percent a year you still run out of star eventually. It might take centuries. But it&#8217;s the arithmetic of real things, and real things end.</p><p>Decouple capital from energy and the ceiling disappears. Now you have money chasing money with no factory at the bottom of it. Valuations stop resolving to anything you can point at, because output is no longer the thing in short supply. </p><p>This is the financialization of everything, except the everything has quietly gone missing, and what&#8217;s left is the financialization feeding on itself. Sixteen points of national income have already moved from workers to owners since the government started counting and we have yet to find the floor.</p><p>You&#8217;d think the whole arrangement would be fragile. Property is a social arrangement, held up by institutions, and those institutions run on a rough public sense that the people who own things mostly earned them, or descend from people who did. </p><p>Cut the cord between work and livelihood and that sense erodes rather quickly. The man who owns the machines is living on timing and inheritance, and historically that is not a safe place to stand. Revolutions tend to be arguments about who owns what, and they often resort to force.</p><p>That&#8217;s the hopeful reading, anyway. The darker one is that a revolt needs people who can coordinate, coordination needs a shared story, and a shared story is the one thing algorithmic technology&#8212;the inevitable feed&#8212;is best at dissolving. </p><p>You can have plenty of grievance and no movement. </p><p>You can have a permanent underclass that never coheres because the feeds keep everyone sorted into private, incompatible versions of being wronged. The quiet hope of the global elite in Davos is that this prophecy holds long enough that it can reach escape velocity.</p><p>A dollar is worth something because somewhere a person wants a thing another person made. Cut both ends of that and the dollar is pointing at nothing. An economy where humans neither make nor buy in any real sense  leads to valuations that are not only high, but also undefined. Run the loop long enough and it eats the number underneath it.</p><p>In this way, the morbid prophecy carries its own ending. Capital begetting capital with no labor underneath it is a perpetual motion machine, and perpetual motion machines do not exist. It is both a tautology and a contradiction: capital must beget capital because nothing else can, right up until the thing being begotten refers to nothing, and then it is a very large figure divided by zero. </p><p>What comes next, I genuinely don&#8217;t know, and I&#8217;d distrust anyone who claims to, because the confident ones usually have money riding on a particular answer.</p><p>The world where capital begets capital is not a world its owners would actually want to live in, even if it&#8217;s the one for which their portfolios are built. Their wealth would mean less every year because there&#8217;d be less and less for it to mean anything against. The end of total financialization is total irrelevance donning a cheap costume of total victory.  Monopoly comes to mind: you can win a game so completely that everyone stops playing, and then your score is just a number you remember.</p><p>So, to this humble scrivener the prophecy is both true and self-defeating at once. The Gospel of Mark gave us the line Lincoln later made famous: a house divided against itself cannot stand.</p><p>What stands is probably what was there before any of this started:</p><ul><li><p>Land you can stand on. </p></li><li><p>Work done with your hands. </p></li><li><p>The people you&#8217;re related to. </p></li><li><p>Your own body. </p></li><li><p>A feast. </p></li><li><p>The Mass on Sunday. </p></li></ul><p>None of these were ever claims on future earnings. They were just the facts of being alive on a given day. They constitute leisure, what Josef Pieper deemed the basis of culture; those precious things that work was supposed to make room for and instead crowded out. This prophecy is the death notice for total work. </p><p>What comes after is either leisure in his sense or a cheap forgery of it, and we are choosing between them right now, while it&#8217;s still cheap enough to choose.</p><div><hr></div><p>Per <a href="https://www.tomwhitenoise.com/">my about page</a>, White Noise is a work of experimentation. I view it as a sort of thinking aloud, a stress testing of my nascent ideas. Through it, I hope to sharpen my opinions against the whetstone of other people&#8217;s feedback, commentary, and input.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.whitenoise.email/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share White Noise&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.whitenoise.email/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share White Noise</span></a></p><p>If you want to discuss any of the ideas or musings mentioned above or have any books, papers, or links that you think would be interesting to share in a future edition of White Noise, please reach out to me by replying to this email or following me on <a href="https://x.com/twhite?s=21">X</a>.</p><p>With sincere gratitude,</p><p>Tom</p>]]></content:encoded></item><item><title><![CDATA[The WordWorker]]></title><description><![CDATA[A Vignette]]></description><link>https://www.whitenoise.email/p/the-wordworker</link><guid isPermaLink="false">https://www.whitenoise.email/p/the-wordworker</guid><dc:creator><![CDATA[Tom White]]></dc:creator><pubDate>Tue, 26 May 2026 12:42:24 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!feCF!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1422a082-7be5-4933-9d27-10be6a981e68_896x1339.webp" length="0" type="image/jpeg"/><content:encoded><![CDATA[<blockquote><p><em>Writing is an act of faith, not a grammar trick.</em></p><p><em>&#8212;E.B. White</em></p></blockquote><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!feCF!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1422a082-7be5-4933-9d27-10be6a981e68_896x1339.webp" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!feCF!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1422a082-7be5-4933-9d27-10be6a981e68_896x1339.webp 424w, https://substackcdn.com/image/fetch/$s_!feCF!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1422a082-7be5-4933-9d27-10be6a981e68_896x1339.webp 848w, https://substackcdn.com/image/fetch/$s_!feCF!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1422a082-7be5-4933-9d27-10be6a981e68_896x1339.webp 1272w, https://substackcdn.com/image/fetch/$s_!feCF!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1422a082-7be5-4933-9d27-10be6a981e68_896x1339.webp 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!feCF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1422a082-7be5-4933-9d27-10be6a981e68_896x1339.webp" width="896" height="1339" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/1422a082-7be5-4933-9d27-10be6a981e68_896x1339.webp&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1339,&quot;width&quot;:896,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:94200,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/webp&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.whitenoise.email/i/198902102?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1422a082-7be5-4933-9d27-10be6a981e68_896x1339.webp&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!feCF!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1422a082-7be5-4933-9d27-10be6a981e68_896x1339.webp 424w, https://substackcdn.com/image/fetch/$s_!feCF!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1422a082-7be5-4933-9d27-10be6a981e68_896x1339.webp 848w, https://substackcdn.com/image/fetch/$s_!feCF!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1422a082-7be5-4933-9d27-10be6a981e68_896x1339.webp 1272w, https://substackcdn.com/image/fetch/$s_!feCF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1422a082-7be5-4933-9d27-10be6a981e68_896x1339.webp 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p>The WordWorker was a quiet, odd sort of fellow. </p><p>Stooped in stature, he spent a good part of his days hunched over paper and pencil. He sanded sentences until they were smooth, polished paragraphs until they popped.</p><p>His shop sat at the end of a crooked lane, between a clockmaker who had forgotten the time it was and a baker who had forgotten the flour. A wooden sign hung above his door. It said nothing at all because the very best signs made you stop and read them twice.</p><p>Inside, the air smelled of cedar and ink and something older, like the inside of a library nobody had visited in a long while. Shelves climbed the walls, sagging under the weight of countless jars. Some held adjectives, sorted by temperature. Others held verbs, the restless ones rattling against the glass. He kept his nouns in drawers because nouns liked to be alone. The adverbs he kept in a tin box on a high shelf that he only opened when he had to.</p><p>He worked at a bench scarred by decades of revision. His tools hung on the wall in careful rows. A plane for shaving down sentences that had grown too proud. A chisel for prying loose the wrong word from a paragraph that had already begun to harden. He had a level too, though most days he trusted his ear.</p><p>He hewed his words from thin air. That was the part people did not understand. They thought a word was a word, the way a board is a board, and you simply went to the shop and bought one. But the WordWorker knew that a word came out of the air the way a deer comes out of a forest, quietly, and only if you were quiet too. He would stand at the open window for hours, listening, and then his hand would dart out and there it would be, the word, still warm, struggling a little, and he would carry it back to the bench and begin.</p><p>He took commissions. A widow once asked him for a single sentence to put on her husband&#8217;s stone. He worked on it for two weeks. When he gave it to her she read it once and sat down on the floor of his shop and wept for an hour, and then she stood up and paid him and went home, and he never knew which of the two reactions had been the compliment.</p><p>A boy came in asking for a love letter. The WordWorker asked him what the girl was like. The boy talked for twenty minutes. The WordWorker listened, then handed the boy a pencil and said, &#8220;Write it yourself, you already have.&#8221; The boy looked betrayed for a moment, and then thoughtful, and then he left without paying.</p><p>He had rules. He would not sell clich&#233;s, though he kept a barrel of them by the door for emergencies and gave them away free to anyone who looked desperate. He would not work in jargon. He would not, under any circumstances, use the word <em>utilize</em>. He kept a small jar on the windowsill for words he had retired, and <em>utilize</em> had been the first one in it, decades ago, and it sat at the bottom now with <em>synergy</em> and <em>leverage</em> piled on top of it like stones on a grave.</p><p>At night, when the shop was closed, he would sometimes take down a finished piece and run his fingers over it the way a carpenter runs his hand along the grain of a good plank. He was checking for splinters. A sentence with a splinter could draw blood from a reader, and the WordWorker did not believe in that kind of injury. If he found one he would sit back down at the bench and work the place smooth, even if it took until morning, even if no one would ever notice but him.</p><p>People asked him sometimes why he bothered. Words were cheap, they said. The air was full of them. Machines could make them now, faster than any man, in any shape you liked, for almost nothing.</p><p>He would nod at this, because it was true.</p><p>Then he would go back to his bench, and pick up his pencil, and begin again.</p><div><hr></div><p>Per <a href="https://www.tomwhitenoise.com/">my about page</a>, White Noise is a work of experimentation. I view it as a sort of thinking aloud, a stress testing of my nascent ideas. Through it, I hope to sharpen my opinions against the whetstone of other people&#8217;s feedback, commentary, and input.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.whitenoise.email/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share White Noise&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.whitenoise.email/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share White Noise</span></a></p><p>If you want to discuss any of the ideas or musings mentioned above or have any books, papers, or links that you think would be interesting to share in a future edition of White Noise, please reach out to me by replying to this email or following me on <a href="https://x.com/twhite?s=21">X</a>.</p><p>With sincere gratitude,</p><p>Tom</p>]]></content:encoded></item><item><title><![CDATA[What’s in a Word?]]></title><description><![CDATA[Less than you think. More than you&#8217;d guess.]]></description><link>https://www.whitenoise.email/p/whats-in-a-word</link><guid isPermaLink="false">https://www.whitenoise.email/p/whats-in-a-word</guid><dc:creator><![CDATA[Tom White]]></dc:creator><pubDate>Mon, 18 May 2026 21:45:28 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Fncs!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6c6208a1-71a7-424b-b59d-89d2d39ff451_955x1194.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<blockquote><p><em>Wordplay hides a key to reality that the dictionary tries in vain to lock inside every free word.</em></p><p><em> &#8212;Julio Cort&#225;zar</em></p></blockquote><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Fncs!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6c6208a1-71a7-424b-b59d-89d2d39ff451_955x1194.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Fncs!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6c6208a1-71a7-424b-b59d-89d2d39ff451_955x1194.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Fncs!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6c6208a1-71a7-424b-b59d-89d2d39ff451_955x1194.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Fncs!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6c6208a1-71a7-424b-b59d-89d2d39ff451_955x1194.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Fncs!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6c6208a1-71a7-424b-b59d-89d2d39ff451_955x1194.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Fncs!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6c6208a1-71a7-424b-b59d-89d2d39ff451_955x1194.jpeg" width="955" height="1194" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/6c6208a1-71a7-424b-b59d-89d2d39ff451_955x1194.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1194,&quot;width&quot;:955,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:202736,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.whitenoise.email/i/198319423?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6c6208a1-71a7-424b-b59d-89d2d39ff451_955x1194.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Fncs!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6c6208a1-71a7-424b-b59d-89d2d39ff451_955x1194.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Fncs!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6c6208a1-71a7-424b-b59d-89d2d39ff451_955x1194.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Fncs!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6c6208a1-71a7-424b-b59d-89d2d39ff451_955x1194.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Fncs!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6c6208a1-71a7-424b-b59d-89d2d39ff451_955x1194.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p>A lesson is <em>less</em> with two letters added.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.whitenoise.email/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading White Noise! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>To learn something is to be made less. Less certain, less proud, less full of the gumption you walked in with. The extra letters don&#8217;t add knowledge, but subtract obstruction. Addition is often subtraction in disguise.</p><p>English does this constantly.</p><p><em>Friends</em> contains <em>ends</em>. Every friendship is organized around the fact that it will one day end.</p><p><em>Believe</em> contains <em>lie</em>. Belief is Kierkegaard&#8217;s leap of faith, the structure built over the thing you just can&#8217;t prove.</p><p><em>Business</em> contains <em>sin</em>. Commerce has always been negotiating with the nefarious thing underneath.</p><p><em>Funeral</em> contains <em>fun</em>. Grief invented the party before it penned the eulogy.</p><p><em>Slaughter</em> contains <em>laughter</em>. The dark joke English never apologized for.</p><p><em>Diet</em> contains <em>die</em>. Every restriction is a small rehearsal for the final act.</p><p><em>Swords</em> contains <em>words</em>. The pen learned its trick from the blade, and each fights for something.</p><p><em>Knowledge</em> contains <em>ledge</em>. To know is to stand somewhere from which you could fall.</p><p>English was grown, not created. It borrowed from Latin and pillaged from Norse and stole from French and gabbed with German over centuries, and the seams show.</p><p>The hidden words are accidents of that growth.</p><p>But accidents accumulate, and consonants confabulate. The pattern is too consistent to be only coincidence and too stochastic to be only design. </p><p>Per <a href="https://open.spotify.com/track/65KzDXZm9aQt8sA1k0ZVG3?si=TDPo4sD7Qw-ZoRZIDsBr-w">Dave Matthews Band</a>, the space between is where language actually lives, which is also where we live, which is why the hidden words tend to know things surface words don&#8217;t.</p><p>A lesson is less. </p><p>A friend is an end. </p><p>To believe is to leap.</p><p>The longer word is the soft tissue. The shorter word inside it is the bone. The body knows what holds it up.</p><p>You can&#8217;t spell lesson without less. The word is telling you its very cost.</p><div><hr></div><p>Per <a href="https://www.tomwhitenoise.com/">my about page</a>, White Noise is a work of experimentation. I view it as a sort of thinking aloud, a stress testing of my nascent ideas. Through it, I hope to sharpen my opinions against the whetstone of other people&#8217;s feedback, commentary, and input.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.whitenoise.email/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share White Noise&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.whitenoise.email/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share White Noise</span></a></p><p>If you want to discuss any of the ideas or musings mentioned above or have any books, papers, or links that you think would be interesting to share in a future edition of White Noise, please reach out to me by replying to this email or following me on <a href="https://x.com/twhite?s=21">X</a>.</p><p>With sincere gratitude,</p><p>Tom </p>]]></content:encoded></item><item><title><![CDATA[The Tenant]]></title><description><![CDATA[A Haiku]]></description><link>https://www.whitenoise.email/p/the-tenant</link><guid isPermaLink="false">https://www.whitenoise.email/p/the-tenant</guid><dc:creator><![CDATA[Tom White]]></dc:creator><pubDate>Thu, 07 May 2026 18:46:22 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!nRkY!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F73c3e14e-b8a3-4e5d-9444-cf0246ffcd18_1200x900.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<blockquote><p><em>Injuries heal, but wrinkles are the scars of time. </em></p><p><em>&#8212;Bauvard</em></p></blockquote><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!nRkY!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F73c3e14e-b8a3-4e5d-9444-cf0246ffcd18_1200x900.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!nRkY!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F73c3e14e-b8a3-4e5d-9444-cf0246ffcd18_1200x900.jpeg 424w, https://substackcdn.com/image/fetch/$s_!nRkY!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F73c3e14e-b8a3-4e5d-9444-cf0246ffcd18_1200x900.jpeg 848w, https://substackcdn.com/image/fetch/$s_!nRkY!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F73c3e14e-b8a3-4e5d-9444-cf0246ffcd18_1200x900.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!nRkY!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F73c3e14e-b8a3-4e5d-9444-cf0246ffcd18_1200x900.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!nRkY!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F73c3e14e-b8a3-4e5d-9444-cf0246ffcd18_1200x900.jpeg" width="1200" height="900" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/73c3e14e-b8a3-4e5d-9444-cf0246ffcd18_1200x900.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:900,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:172179,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.whitenoise.email/i/196814348?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F73c3e14e-b8a3-4e5d-9444-cf0246ffcd18_1200x900.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!nRkY!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F73c3e14e-b8a3-4e5d-9444-cf0246ffcd18_1200x900.jpeg 424w, https://substackcdn.com/image/fetch/$s_!nRkY!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F73c3e14e-b8a3-4e5d-9444-cf0246ffcd18_1200x900.jpeg 848w, https://substackcdn.com/image/fetch/$s_!nRkY!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F73c3e14e-b8a3-4e5d-9444-cf0246ffcd18_1200x900.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!nRkY!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F73c3e14e-b8a3-4e5d-9444-cf0246ffcd18_1200x900.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><em>Above: Grimace or smirk?</em></p><div><hr></div><h3>Experience knocks,</h3><h3>sets her bags below your eyes</h3><h3>and stays a long while.</h3><div><hr></div><p>Per <a href="https://www.tomwhitenoise.com/">my about page</a>, White Noise is a work of experimentation. I view it as a sort of thinking aloud, a stress testing of my nascent ideas. Through it, I hope to sharpen my opinions against the whetstone of other people&#8217;s feedback, commentary, and input.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.whitenoise.email/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share White Noise&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.whitenoise.email/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share White Noise</span></a></p><p>If you want to discuss any of the ideas or musings mentioned above or have any books, papers, or links that you think would be interesting to share in a future edition of White Noise, please reach out to me by replying to this email or following me on <a href="https://x.com/twhite?s=21">X</a>.</p><p>With sincere gratitude,</p><p>Tom</p>]]></content:encoded></item><item><title><![CDATA[Softwear as a Service]]></title><description><![CDATA[Why Every Company Wants to be a Luxury Brand]]></description><link>https://www.whitenoise.email/p/fashion-market-fit</link><guid isPermaLink="false">https://www.whitenoise.email/p/fashion-market-fit</guid><dc:creator><![CDATA[Tom White]]></dc:creator><pubDate>Thu, 30 Apr 2026 18:16:36 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!IHDc!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F61aebca1-235c-4135-b299-788419c641aa_1200x675.webp" length="0" type="image/jpeg"/><content:encoded><![CDATA[<blockquote><p><em>Fashion fades, only style remains the same. </em></p><p><em>&#8212;Yves Saint Laurent</em></p><p><em>I have the simplest tastes. I am always satisfied with the best. </em></p><p><em>&#8212;Oscar Wilde</em></p></blockquote><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!IHDc!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F61aebca1-235c-4135-b299-788419c641aa_1200x675.webp" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!IHDc!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F61aebca1-235c-4135-b299-788419c641aa_1200x675.webp 424w, https://substackcdn.com/image/fetch/$s_!IHDc!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F61aebca1-235c-4135-b299-788419c641aa_1200x675.webp 848w, https://substackcdn.com/image/fetch/$s_!IHDc!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F61aebca1-235c-4135-b299-788419c641aa_1200x675.webp 1272w, https://substackcdn.com/image/fetch/$s_!IHDc!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F61aebca1-235c-4135-b299-788419c641aa_1200x675.webp 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!IHDc!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F61aebca1-235c-4135-b299-788419c641aa_1200x675.webp" width="1200" height="675" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/61aebca1-235c-4135-b299-788419c641aa_1200x675.webp&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:675,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:113282,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/webp&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.whitenoise.email/i/196024869?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F61aebca1-235c-4135-b299-788419c641aa_1200x675.webp&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!IHDc!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F61aebca1-235c-4135-b299-788419c641aa_1200x675.webp 424w, https://substackcdn.com/image/fetch/$s_!IHDc!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F61aebca1-235c-4135-b299-788419c641aa_1200x675.webp 848w, https://substackcdn.com/image/fetch/$s_!IHDc!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F61aebca1-235c-4135-b299-788419c641aa_1200x675.webp 1272w, https://substackcdn.com/image/fetch/$s_!IHDc!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F61aebca1-235c-4135-b299-788419c641aa_1200x675.webp 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><em>Above: Anthropic&#8217;s NYC anti-slop pop up. </em></p><div><hr></div><p>The gap between imagination and reality has collapsed and knowledge work is now all but free. </p><p>A teenager with a laptop can produce in an afternoon what once took a team a quarter. Copy, code, images, decks, strategy memos are all now conjurable in seconds. The marginal cost of digital creation has approached zero. So has its value.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.whitenoise.email/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading White Noise! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>We&#8217;re living through a massive, quiet inversion. </p><p>For two decades the trajectory was atoms to bits. Physical to digital. Heavy to weightless.</p><p>Music went digital. Movies went digital. Shopping, communication, and work all followed suit. The whole economy sprinted toward bits and bytes because bits and bytes were faster, cheaper, and more scalable.</p><p>Then AI finished the job. It made bits and bytes so cheap and easy to manipulate that they stopped meaning anything. A premium brand deck, a gorgeous website, a compelling essay are all now table stakes.</p><p>And when the world of bits gets that cheap, atoms become that much more valuable. The physical world becomes the scarce thing. The stuff you can actually touch, hold, wear, feel becomes the proof that someone, somewhere, gave a damn.</p><p>Weight. Grain. Thread count. The way a fabric feels against your skin. These are epistemic choices that tell you something is real in a world where everything on screen might not be.</p><p>Crypto people had a phrase for this: &#8220;proof of work.&#8221; The value derived from demonstrated effort. They applied it to computation. The real proof of work in 2026 isn&#8217;t hashrates and NFTs (RIP), but thread count and merino wool. It&#8217;s whether your product arrives in a box that makes someone pause before they throw it out. </p><p>If you won&#8217;t throw it out, you&#8217;ll keep it. If you keep it, you&#8217;ll wear it. If you wear it, you&#8217;ll talk about it. And if you talk about it, you&#8217;ll believe it.</p><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;7b310a4d-1ee8-4c70-9a8e-1fb6c17724a5&quot;,&quot;caption&quot;:&quot;&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;lg&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;You Better Believe It: The Reflexive Theory of Everything&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:1391545,&quot;name&quot;:&quot;Tom White&quot;,&quot;bio&quot;:&quot;Reading. Thinking. Writing at www.whitenoise.email&quot;,&quot;photo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4142beac-bd8e-4cc1-8637-b3af26e9a681_958x964.jpeg&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2024-08-08T10:33:18.052Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!0dJu!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe81a21b0-ef33-483f-b0c0-c68f08d37927_640x505.heic&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.whitenoise.email/p/you-better-believe-it-the-reflexive&quot;,&quot;section_name&quot;:null,&quot;video_upload_id&quot;:null,&quot;id&quot;:147452694,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:12,&quot;comment_count&quot;:7,&quot;publication_id&quot;:25492,&quot;publication_name&quot;:&quot;White Noise&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!9aPd!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb4635333-d5dd-4ce8-9ca3-37f4fe1cec0f_235x235.png&quot;,&quot;belowTheFold&quot;:true,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><p>This is why taste matters more than it ever has. You can fake anything on a screen. You can&#8217;t fake how something feels in your hands. And knowing the difference &#8212; knowing what&#8217;s good, what&#8217;s right, what belongs &#8212; requires a body. You have to have touched things, worn things, felt the difference between a $12 T-shirt and a $65 one.</p><p>Taste lives in your hands, not in a model. Because of embodiment, taste is the last human monopoly.</p><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;2131bcb5-42ea-42fa-bf06-b2cda179e031&quot;,&quot;caption&quot;:&quot;&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;lg&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Rick Rubin Is the Future of Work&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:1391545,&quot;name&quot;:&quot;Tom White&quot;,&quot;bio&quot;:&quot;Reading. Thinking. Writing at www.whitenoise.email&quot;,&quot;photo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4142beac-bd8e-4cc1-8637-b3af26e9a681_958x964.jpeg&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2026-03-03T19:58:18.695Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!O86t!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd722b6ed-b80b-40c7-8454-55aeb4962b84_1398x1378.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.whitenoise.email/p/rick-rubin-is-the-future-of-work&quot;,&quot;section_name&quot;:null,&quot;video_upload_id&quot;:null,&quot;id&quot;:189793289,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:2137,&quot;comment_count&quot;:197,&quot;publication_id&quot;:25492,&quot;publication_name&quot;:&quot;White Noise&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!9aPd!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb4635333-d5dd-4ce8-9ca3-37f4fe1cec0f_235x235.png&quot;,&quot;belowTheFold&quot;:true,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><p><a href="https://josephcwells.com/blog/personal-monopoly">My friend Joe Wells wrote about this</a> through the lens of Steve Jobs, whose dad Paul insisted that the backs of his cabinets be as beautiful as the fronts. Nobody would ever see the back. But Paul Jobs would know it was there. Steve inherited that obsession. Years later, reviewing the Mac&#8217;s circuit board, he criticized the ugliness of the memory chips. An engineer protested that nobody would ever see them. In an interview several years after the Mac was released, Jobs reflected on that conversation: </p><blockquote><p><em>When you&#8217;re a carpenter making a beautiful chest of drawers, you&#8217;re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You&#8217;ll know it&#8217;s there, so you&#8217;re going to use a beautiful piece of wood...</em></p><p><em>For you to sleep well at night, the aesthetic, the quality has to be carried all the way through.</em></p></blockquote><p>How you do anything is how you do everything was once a niche conviction. Now it&#8217;s becoming a business strategy as the smartest companies in tech increasingly behave like fashion houses.</p><div class="twitter-embed" data-attrs="{&quot;url&quot;:&quot;https://x.com/kyleanthony/status/1990792044437287418&quot;,&quot;full_text&quot;:&quot;Is your startup even real if it doesn't have sick apparel? &quot;,&quot;username&quot;:&quot;kyleanthony&quot;,&quot;name&quot;:&quot;Kyle Anthony Miller&quot;,&quot;profile_image_url&quot;:&quot;https://pbs.substack.com/profile_images/1903170872824786945/v64Djh2R_normal.jpg&quot;,&quot;date&quot;:&quot;2025-11-18T14:39:45.000Z&quot;,&quot;photos&quot;:[{&quot;img_url&quot;:&quot;https://pbs.substack.com/media/G6C2ywVWoAA7SX1.jpg&quot;,&quot;link_url&quot;:&quot;https://t.co/RuI1NwmmvR&quot;},{&quot;img_url&quot;:&quot;https://pbs.substack.com/media/G6C2ywdXAAADBhf.jpg&quot;,&quot;link_url&quot;:&quot;https://t.co/RuI1NwmmvR&quot;},{&quot;img_url&quot;:&quot;https://pbs.substack.com/media/G6C2ywSW0AAE5VU.jpg&quot;,&quot;link_url&quot;:&quot;https://t.co/RuI1NwmmvR&quot;},{&quot;img_url&quot;:&quot;https://pbs.substack.com/media/G6C2ywcXQAA6GOa.jpg&quot;,&quot;link_url&quot;:&quot;https://t.co/RuI1NwmmvR&quot;}],&quot;quoted_tweet&quot;:{},&quot;reply_count&quot;:57,&quot;retweet_count&quot;:67,&quot;like_count&quot;:1557,&quot;impression_count&quot;:65223,&quot;expanded_url&quot;:null,&quot;video_url&quot;:null,&quot;belowTheFold&quot;:true}" data-component-name="Twitter2ToDOM"></div><div><hr></div><p>In October 2025, <a href="https://www.trendwatching.com/innovations/anthropics-zero-slop-pop-up-invites-new-yorkers-to-slow-down-and-think">Anthropic took over a West Village caf&#233;</a> and turned it into a &#8220;Zero Slop Zone.&#8221; Up for grabs were free caps with the word <em>thinking</em> on them. Hundreds lined up. People posted their caps like they&#8217;d just left Supreme. The hat worked because it wasn&#8217;t merch, but was a physical badge of honor. Proof of presence in an online world chock full of the ephemeral. Anthropic pulled a veritable coup, positioning itself as an AI company selling contemplation, not cognitive outsourcing by hawking objects made of atoms, not images made of pixels.</p><p><a href="https://press.stripe.com/">Stripe Press</a> does the same thing from the opposite direction. A payments infrastructure company publishing hardcovers so beautiful they belong in a gallery. You crack one open and the texture catches light. The books are gorgeous because Stripe believes a thought worth having is a thought worth holding.</p><p>The trend goes on. </p><p>Palantir is doing capsule drops in heavyweight cotton. </p><div class="twitter-embed" data-attrs="{&quot;url&quot;:&quot;https://x.com/eliano/status/2046585486005748007&quot;,&quot;full_text&quot;:&quot;the lightweight Palantir chore coat\n\n[04.30.2026 &#8226; 0930 AM EST] &quot;,&quot;username&quot;:&quot;eliano&quot;,&quot;name&quot;:&quot;Eliano A Younes&quot;,&quot;profile_image_url&quot;:&quot;https://pbs.substack.com/profile_images/1824114433620090880/lHk1IH7k_normal.jpg&quot;,&quot;date&quot;:&quot;2026-04-21T13:42:58.000Z&quot;,&quot;photos&quot;:[{&quot;img_url&quot;:&quot;https://pbs.substack.com/media/HGbupxSXsAAVwiM.jpg&quot;,&quot;link_url&quot;:&quot;https://t.co/9K5fmu3bSs&quot;},{&quot;img_url&quot;:&quot;https://pbs.substack.com/media/HGbupwNWQAAPskx.jpg&quot;,&quot;link_url&quot;:&quot;https://t.co/9K5fmu3bSs&quot;}],&quot;quoted_tweet&quot;:{},&quot;reply_count&quot;:336,&quot;retweet_count&quot;:66,&quot;like_count&quot;:2051,&quot;impression_count&quot;:2381550,&quot;expanded_url&quot;:null,&quot;video_url&quot;:null,&quot;belowTheFold&quot;:true}" data-component-name="Twitter2ToDOM"></div><p>Thrive Capital hired its first Head of Design. </p><div class="twitter-embed" data-attrs="{&quot;url&quot;:&quot;https://x.com/frankjguzzone/status/1981009806019436677&quot;,&quot;full_text&quot;:&quot;Fall @ Thrive &quot;,&quot;username&quot;:&quot;frankjguzzone&quot;,&quot;name&quot;:&quot;Frank J. Guzzone&quot;,&quot;profile_image_url&quot;:&quot;https://pbs.substack.com/profile_images/1594424222629126145/Sktq3un7_normal.jpg&quot;,&quot;date&quot;:&quot;2025-10-22T14:48:37.000Z&quot;,&quot;photos&quot;:[{&quot;img_url&quot;:&quot;https://pbs.substack.com/media/G3316vuXAAAcxdY.jpg&quot;,&quot;link_url&quot;:&quot;https://t.co/mXSUwKpDoN&quot;},{&quot;img_url&quot;:&quot;https://pbs.substack.com/media/G3316vvWgAAYIxP.jpg&quot;,&quot;link_url&quot;:&quot;https://t.co/mXSUwKpDoN&quot;},{&quot;img_url&quot;:&quot;https://pbs.substack.com/media/G3316vxX0AAcrzL.jpg&quot;,&quot;link_url&quot;:&quot;https://t.co/mXSUwKpDoN&quot;}],&quot;quoted_tweet&quot;:{},&quot;reply_count&quot;:98,&quot;retweet_count&quot;:9,&quot;like_count&quot;:591,&quot;impression_count&quot;:323845,&quot;expanded_url&quot;:null,&quot;video_url&quot;:null,&quot;belowTheFold&quot;:true}" data-component-name="Twitter2ToDOM"></div><p>TBPN is selling rugby shirts. </p><div class="twitter-embed" data-attrs="{&quot;url&quot;:&quot;https://x.com/nwischoff/status/2000716084513792455&quot;,&quot;full_text&quot;:&quot;Unbeatable merch deliveries today - you will never catch me in my own merch again cc: <span class=\&quot;tweet-fake-link\&quot;>@tbpn</span> <span class=\&quot;tweet-fake-link\&quot;>@PalantirTech</span> @elianoayounes &quot;,&quot;username&quot;:&quot;NWischoff&quot;,&quot;name&quot;:&quot;Nichole Wischoff&quot;,&quot;profile_image_url&quot;:&quot;https://pbs.substack.com/profile_images/1828490644148432896/_fAEC4dC_normal.jpg&quot;,&quot;date&quot;:&quot;2025-12-15T23:54:20.000Z&quot;,&quot;photos&quot;:[{&quot;img_url&quot;:&quot;https://pbs.substack.com/media/G8P4q6abAAAsvFN.jpg&quot;,&quot;link_url&quot;:&quot;https://t.co/GN6dlQG2rW&quot;}],&quot;quoted_tweet&quot;:{},&quot;reply_count&quot;:15,&quot;retweet_count&quot;:3,&quot;like_count&quot;:112,&quot;impression_count&quot;:19188,&quot;expanded_url&quot;:null,&quot;video_url&quot;:null,&quot;belowTheFold&quot;:true}" data-component-name="Twitter2ToDOM"></div><p>Notion is making merch people actually want to wear.</p><div class="twitter-embed" data-attrs="{&quot;url&quot;:&quot;https://x.com/kevinakwok/status/2046685874189189517&quot;,&quot;full_text&quot;:&quot;A new front opens in the inevitable war between Notion and Palantir &quot;,&quot;username&quot;:&quot;kevinakwok&quot;,&quot;name&quot;:&quot;Kevin Kwok&quot;,&quot;profile_image_url&quot;:&quot;https://pbs.substack.com/profile_images/1290434344238985216/--nNc_bn_normal.jpg&quot;,&quot;date&quot;:&quot;2026-04-21T20:21:52.000Z&quot;,&quot;photos&quot;:[{&quot;img_url&quot;:&quot;https://pbs.substack.com/media/HGdJvh5aMAAEAIu.jpg&quot;,&quot;link_url&quot;:&quot;https://t.co/014NMCUd6Y&quot;},{&quot;img_url&quot;:&quot;https://pbs.substack.com/media/HGdJxz5aQAAdtMg.jpg&quot;,&quot;link_url&quot;:&quot;https://t.co/014NMCUd6Y&quot;}],&quot;quoted_tweet&quot;:{},&quot;reply_count&quot;:16,&quot;retweet_count&quot;:10,&quot;like_count&quot;:382,&quot;impression_count&quot;:68989,&quot;expanded_url&quot;:null,&quot;video_url&quot;:null,&quot;belowTheFold&quot;:true}" data-component-name="Twitter2ToDOM"></div><p>The pattern is everywhere. When a company treats its swag like a product, it&#8217;s telling you something no download or URL can: <em>We give a shit about everything we produce. Nothing is too small to escape our purview. </em></p><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;d5590f83-728b-49ae-a8be-3b81442419ff&quot;,&quot;caption&quot;:&quot;&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;lg&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Judge the Book by its Cover&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:1391545,&quot;name&quot;:&quot;Tom White&quot;,&quot;bio&quot;:&quot;Reading. Thinking. Writing at www.whitenoise.email&quot;,&quot;photo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4142beac-bd8e-4cc1-8637-b3af26e9a681_958x964.jpeg&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-12-11T01:34:59.176Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!xOnP!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F58586409-e58d-4c93-a74e-528f20c561b8_800x1000.jpeg&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.whitenoise.email/p/judge-the-book-by-its-cover&quot;,&quot;section_name&quot;:null,&quot;video_upload_id&quot;:null,&quot;id&quot;:181273029,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:20,&quot;comment_count&quot;:6,&quot;publication_id&quot;:25492,&quot;publication_name&quot;:&quot;White Noise&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!9aPd!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb4635333-d5dd-4ce8-9ca3-37f4fe1cec0f_235x235.png&quot;,&quot;belowTheFold&quot;:true,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div><hr></div><p>My parents taught me a simple rule: don&#8217;t put your name on it unless you are proud of it. </p><p>That rule applies not only to companies, but also to you, too. The things you make, the things you buy, the things you put on your body and into the world all say something about what you value. In an age when everything can be faked, what you choose to touch, hold, and keep is the truest thing about you. </p><p>The companies and people that understand this will remain standing in a world that falls for everything</p><div><hr></div><p>Per <a href="https://www.tomwhitenoise.com/">my about page</a>, White Noise is a work of experimentation. I view it as a sort of thinking aloud, a stress testing of my nascent ideas. Through it, I hope to sharpen my opinions against the whetstone of other people&#8217;s feedback, commentary, and input.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.whitenoise.email/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share White Noise&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.whitenoise.email/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share White Noise</span></a></p><p>If you want to discuss any of the ideas or musings mentioned above or have any books, papers, or links that you think would be interesting to share in a future edition of White Noise, please reach out to me by replying to this email or following me on <a href="https://x.com/twhite?s=21">X</a>.</p><p>With sincere gratitude,</p><p>Tom</p>]]></content:encoded></item><item><title><![CDATA[The Last Excuse]]></title><description><![CDATA[What Do You Actually Want?]]></description><link>https://www.whitenoise.email/p/the-last-excuse</link><guid isPermaLink="false">https://www.whitenoise.email/p/the-last-excuse</guid><dc:creator><![CDATA[Tom White]]></dc:creator><pubDate>Fri, 24 Apr 2026 12:49:46 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!QTjc!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbaf3acd9-ef2b-4a4c-b139-d81e111c4788_870x1160.avif" length="0" type="image/jpeg"/><content:encoded><![CDATA[<blockquote><p><em>Ever more people today have the means to live, but no meaning to live for.</em> </p><p><em>&#8212;Viktor Frankl</em></p></blockquote><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!QTjc!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbaf3acd9-ef2b-4a4c-b139-d81e111c4788_870x1160.avif" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!QTjc!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbaf3acd9-ef2b-4a4c-b139-d81e111c4788_870x1160.avif 424w, https://substackcdn.com/image/fetch/$s_!QTjc!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbaf3acd9-ef2b-4a4c-b139-d81e111c4788_870x1160.avif 848w, https://substackcdn.com/image/fetch/$s_!QTjc!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbaf3acd9-ef2b-4a4c-b139-d81e111c4788_870x1160.avif 1272w, https://substackcdn.com/image/fetch/$s_!QTjc!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbaf3acd9-ef2b-4a4c-b139-d81e111c4788_870x1160.avif 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!QTjc!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbaf3acd9-ef2b-4a4c-b139-d81e111c4788_870x1160.avif" width="870" height="1160" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/baf3acd9-ef2b-4a4c-b139-d81e111c4788_870x1160.avif&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1160,&quot;width&quot;:870,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:369954,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/avif&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.whitenoise.email/i/195257133?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbaf3acd9-ef2b-4a4c-b139-d81e111c4788_870x1160.avif&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!QTjc!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbaf3acd9-ef2b-4a4c-b139-d81e111c4788_870x1160.avif 424w, https://substackcdn.com/image/fetch/$s_!QTjc!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbaf3acd9-ef2b-4a4c-b139-d81e111c4788_870x1160.avif 848w, https://substackcdn.com/image/fetch/$s_!QTjc!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbaf3acd9-ef2b-4a4c-b139-d81e111c4788_870x1160.avif 1272w, https://substackcdn.com/image/fetch/$s_!QTjc!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbaf3acd9-ef2b-4a4c-b139-d81e111c4788_870x1160.avif 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p>For most of human history, the hardest part of making something was making it. The gap between intention and execution was wide enough to spend a whole career inside. You could lose years learning a craft, mastering a tool, figuring out how to get the thing in your head out into the world. That gap was not only frustrating, but also useful. It meant you never had to answer the harder question underneath: What do you actually want to make?</p><p>The productivity industrial complex sold us on the idea that the gap was the enemy. Get faster. Get more efficient. Remove friction. </p><p>We bought it. </p><p>We optimized our mornings and automated our inboxes and stacked our tools until the distance between idea and execution was nearly zero.</p><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;24dd1e25-4213-447a-a6ef-32f583f8bfb8&quot;,&quot;caption&quot;:&quot;&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;lg&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;If You Give a Man a Checklist&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:1391545,&quot;name&quot;:&quot;Tom White&quot;,&quot;bio&quot;:&quot;Reading. Thinking. Writing at www.whitenoise.email&quot;,&quot;photo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4142beac-bd8e-4cc1-8637-b3af26e9a681_958x964.jpeg&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2026-03-30T13:49:39.176Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!AyHU!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F648c659f-b069-4d64-a7e3-e8fc4854cdad_868x1000.jpeg&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.whitenoise.email/p/if-you-give-a-man-a-checklist&quot;,&quot;section_name&quot;:null,&quot;video_upload_id&quot;:null,&quot;id&quot;:192002683,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:67,&quot;comment_count&quot;:14,&quot;publication_id&quot;:25492,&quot;publication_name&quot;:&quot;White Noise&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!9aPd!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb4635333-d5dd-4ce8-9ca3-37f4fe1cec0f_235x235.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><p>Then AI closed it the rest of the way.</p><p>And now the cursor blinks. The tools are ready. The cost is nothing. The time is now. And an enormous number of people are discovering, for the first time, that they have nothing to say.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.whitenoise.email/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading White Noise! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><p>We spent decades training people to be efficient and zero time training them to be deliberate. </p><p>To sit with a question. </p><p>To want something specific enough to pursue and strange enough to be worth pursuing.</p><p><a href="https://www.whitenoise.email/p/in-defense-of-friction">Friction</a> was never just an obstacle. It was a hiding place. You could spend years learning the how and never have to confront the what. </p><p>The guitarist who fingers scales for a decade. </p><p>The writer who outlines systems for productivity instead of producing anything. </p><p>The founder who builds infrastructure before identifying a customer. </p><p>The how was hard enough to be the whole project. Nobody asked what it was for.</p><p>AI took the hiding place away and nothing replaced it. </p><p>No new structure emerged to tell people what to want. No algorithm, no framework, no five-step process. Just the question, sitting there, bare and unanswerable by anything except the person asking it.</p><p>I have written before that the how is dead, that the people who will thrive are the ones who already know what they want.</p><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;9e412133-e145-4a84-a353-d9de6da067b0&quot;,&quot;caption&quot;:&quot;&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;lg&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Rick Rubin Is the Future of Work&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:1391545,&quot;name&quot;:&quot;Tom White&quot;,&quot;bio&quot;:&quot;Reading. Thinking. Writing at www.whitenoise.email&quot;,&quot;photo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4142beac-bd8e-4cc1-8637-b3af26e9a681_958x964.jpeg&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2026-03-03T19:58:18.695Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!O86t!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd722b6ed-b80b-40c7-8454-55aeb4962b84_1398x1378.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.whitenoise.email/p/rick-rubin-is-the-future-of-work&quot;,&quot;section_name&quot;:null,&quot;video_upload_id&quot;:null,&quot;id&quot;:189793289,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:1982,&quot;comment_count&quot;:177,&quot;publication_id&quot;:25492,&quot;publication_name&quot;:&quot;White Noise&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!9aPd!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb4635333-d5dd-4ce8-9ca3-37f4fe1cec0f_235x235.png&quot;,&quot;belowTheFold&quot;:true,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><p>I believe that. But I also know what it sounds like to someone who has spent twenty years inside the how and never once looked up; it&#8217;s like being told to swim by someone standing on the shore.</p><p>The question is not new. It is the oldest one there is. What do I actually want to do with my life? </p><p>Not what can I do. Not what should I do according to the market or the algorithm or the career ladder. What do I <em>want</em>? What is worth the finite, unrepeatable hours I have left?</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!fwm8!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbdffa287-cb5d-490b-9b32-830a86eebbc0_959x539.webp" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!fwm8!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbdffa287-cb5d-490b-9b32-830a86eebbc0_959x539.webp 424w, https://substackcdn.com/image/fetch/$s_!fwm8!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbdffa287-cb5d-490b-9b32-830a86eebbc0_959x539.webp 848w, https://substackcdn.com/image/fetch/$s_!fwm8!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbdffa287-cb5d-490b-9b32-830a86eebbc0_959x539.webp 1272w, https://substackcdn.com/image/fetch/$s_!fwm8!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbdffa287-cb5d-490b-9b32-830a86eebbc0_959x539.webp 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!fwm8!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbdffa287-cb5d-490b-9b32-830a86eebbc0_959x539.webp" width="959" height="539" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/bdffa287-cb5d-490b-9b32-830a86eebbc0_959x539.webp&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:539,&quot;width&quot;:959,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:16158,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/webp&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.whitenoise.email/i/195257133?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbdffa287-cb5d-490b-9b32-830a86eebbc0_959x539.webp&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!fwm8!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbdffa287-cb5d-490b-9b32-830a86eebbc0_959x539.webp 424w, https://substackcdn.com/image/fetch/$s_!fwm8!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbdffa287-cb5d-490b-9b32-830a86eebbc0_959x539.webp 848w, https://substackcdn.com/image/fetch/$s_!fwm8!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbdffa287-cb5d-490b-9b32-830a86eebbc0_959x539.webp 1272w, https://substackcdn.com/image/fetch/$s_!fwm8!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbdffa287-cb5d-490b-9b32-830a86eebbc0_959x539.webp 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Most people have never been asked. The whole architecture of modern work was designed to make the question unnecessary. </p><p>You picked a major. </p><p>You took the job that paid well enough to stop thinking. </p><p>You stayed because staying was easier than choosing, and choosing was terrifying because it meant you might choose wrong, and choosing wrong meant the years you already spent were wasted, and so you kept going, and the question kept waiting.</p><p>AI did not create this problem, but it did remove the last thing standing between you and it.</p><p>There is no hack for this. No prompt. No tool that answers it for you. The only way through is the slow, unfashionable, deeply human work of sitting with yourself long enough to hear what you actually want underneath all the noise you built to avoid hearing it.</p><p>I once read that it&#8217;s easier to act your way into new ways of thinking than it is to think your way into new ways of acting. So act. Do something with your hands. Make something nobody asked for. Go toward what you are drawn to before you can explain why. The clarity comes after the motion, not before it.</p><p>Everyone else is sitting in front of the most powerful creative instrument ever built, waiting for it to tell them what to play.</p><div><hr></div><p>Per <a href="https://www.tomwhitenoise.com/">my about page</a>, White Noise is a work of experimentation. I view it as a sort of thinking aloud, a stress testing of my nascent ideas. Through it, I hope to sharpen my opinions against the whetstone of other people&#8217;s feedback, commentary, and input.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.whitenoise.email/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share White Noise&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.whitenoise.email/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share White Noise</span></a></p><p>If you want to discuss any of the ideas or musings mentioned above or have any books, papers, or links that you think would be interesting to share in a future edition of White Noise, please reach out to me by replying to this email or following me on <a href="https://x.com/twhite?s=21">X</a>.</p><p>With sincere gratitude,</p><p>Tom</p>]]></content:encoded></item><item><title><![CDATA[In Defense of Friction]]></title><description><![CDATA[On the Rough Stuff]]></description><link>https://www.whitenoise.email/p/in-defense-of-friction</link><guid isPermaLink="false">https://www.whitenoise.email/p/in-defense-of-friction</guid><dc:creator><![CDATA[Tom White]]></dc:creator><pubDate>Mon, 20 Apr 2026 14:31:42 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!R6KO!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fc6591a-8a0e-4a06-b7dc-87feba161ef3_638x360.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<blockquote><p><em>You can&#8217;t start a fire without a spark. </em></p><p><em>&#8212;Bruce Springsteen</em></p></blockquote><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!R6KO!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fc6591a-8a0e-4a06-b7dc-87feba161ef3_638x360.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!R6KO!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fc6591a-8a0e-4a06-b7dc-87feba161ef3_638x360.jpeg 424w, https://substackcdn.com/image/fetch/$s_!R6KO!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fc6591a-8a0e-4a06-b7dc-87feba161ef3_638x360.jpeg 848w, https://substackcdn.com/image/fetch/$s_!R6KO!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fc6591a-8a0e-4a06-b7dc-87feba161ef3_638x360.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!R6KO!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fc6591a-8a0e-4a06-b7dc-87feba161ef3_638x360.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!R6KO!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fc6591a-8a0e-4a06-b7dc-87feba161ef3_638x360.jpeg" width="638" height="360" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/8fc6591a-8a0e-4a06-b7dc-87feba161ef3_638x360.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:360,&quot;width&quot;:638,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:36005,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.whitenoise.email/i/194538045?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fc6591a-8a0e-4a06-b7dc-87feba161ef3_638x360.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!R6KO!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fc6591a-8a0e-4a06-b7dc-87feba161ef3_638x360.jpeg 424w, https://substackcdn.com/image/fetch/$s_!R6KO!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fc6591a-8a0e-4a06-b7dc-87feba161ef3_638x360.jpeg 848w, https://substackcdn.com/image/fetch/$s_!R6KO!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fc6591a-8a0e-4a06-b7dc-87feba161ef3_638x360.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!R6KO!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8fc6591a-8a0e-4a06-b7dc-87feba161ef3_638x360.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p>I am arguing for the blister.</p><p>The ache.</p><p>The conversation you wanted to leave.</p><p>The book that bored you for forty pages.</p><p>The hill you could have driven around.</p><p>I am arguing for friction. Which is another word for life.</p><p>Friction is the texture of life. A life without it is no life at all. It&#8217;s a life spent sliding sans direction, purchase, or surface rough enough to hold a footprint.</p><p>We&#8217;ve been sold a lie. That the good life is the smooth one. That every hitch is a bug, every delay a failure, every bit of resistance something to route around.</p><p>Life today is one giant slippery slope. One-click. Skip intro. Autocomplete. DoorDash. The whole economy is pitched toward removing the very things that make a day feel like a day.</p><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;0c7b2869-0f66-4d25-8f75-4b70d64fc282&quot;,&quot;caption&quot;:&quot;&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Stop (Literally) Fast-Forwarding Your Life&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:1391545,&quot;name&quot;:&quot;Tom White&quot;,&quot;bio&quot;:&quot;Reading. Thinking. Writing at www.whitenoise.email&quot;,&quot;photo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4142beac-bd8e-4cc1-8637-b3af26e9a681_958x964.jpeg&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-12-03T23:34:18.863Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!aJew!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9bdfc018-1704-4efe-819c-7342dd5ab790_474x711.jpeg&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.whitenoise.email/p/stop-literally-fast-forwarding-your&quot;,&quot;section_name&quot;:null,&quot;video_upload_id&quot;:null,&quot;id&quot;:180651143,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:44,&quot;comment_count&quot;:9,&quot;publication_id&quot;:25492,&quot;publication_name&quot;:&quot;White Noise&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!9aPd!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb4635333-d5dd-4ce8-9ca3-37f4fe1cec0f_235x235.png&quot;,&quot;belowTheFold&quot;:true,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><p>Without friction, you can&#8217;t get a grip.</p><p>Friction is how you know you&#8217;re here.</p><p>The callus on your palm means you gripped something.</p><p>The ache in your legs means you climbed.</p><p>The argument you didn&#8217;t walk out of means you loved someone enough to stay.</p><p>The book that took you three weeks means you actually read it.</p><p>The prayer you didn&#8217;t want to say means you meant it.</p><p>Friction slows you down. It sinks your incisors into the very best moments; it masticates and digests the sweet stuff of life.</p><p>Every frictionless surface is one you just slide off. You cannot stand on glass. You cannot build on ice. You cannot remember a day in which nothing required anything of you. Those days blur and blend and disappear.</p><p>Think of the last week you actually remember. There was friction in it. Something went wrong. Something took longer than it should have. Someone said something that stuck. You had to work for it. That&#8217;s why it stayed.</p><p>The frictionless life promises you time back. It lies. What it gives you is more of the same hour, repeated. A smooth day leaves no residue. You wake up and it&#8217;s gone.</p><p>I am not against convenience. I am against the belief that convenience is the point. That the goal of a life is to remove every obstacle between wanting and having. Because the obstacle is often where the meaning lives. The gap between wanting and having is where you become the kind of person deserving.</p><p>You do not want what comes easy. You want what you worked for. You want the meal you cooked, not the one delivered. You want the friend you argued with and kept, not the one you let drift. You want the struggle that cost blood, sweat, and tears, not an afternoon.</p><p>So take the long way.</p><p>Write the letter.</p><p>Have the hard conversation.</p><p>Read the book that bores you for forty pages before it cracks open.</p><p>Cook the thing that takes all afternoon.</p><p>Walk when you could drive.</p><p>Stand up when you could scroll.</p><p>Pick up something heavy. Carry it somewhere.</p><p>Notice that your hands hurt, your back aches, and your mouth curls into a smile.</p><div><hr></div><p>Per <a href="https://www.tomwhitenoise.com/">my about page</a>, White Noise is a work of experimentation. I view it as a sort of thinking aloud, a stress testing of my nascent ideas. Through it, I hope to sharpen my opinions against the whetstone of other people&#8217;s feedback, commentary, and input.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.whitenoise.email/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share White Noise&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.whitenoise.email/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share White Noise</span></a></p><p>If you want to discuss any of the ideas or musings mentioned above or have any books, papers, or links that you think would be interesting to share in a future edition of White Noise, please reach out to me by replying to this email or following me on <a href="https://x.com/twhite?s=21">X</a>.</p><p>With sincere gratitude,</p><p>Tom</p>]]></content:encoded></item><item><title><![CDATA[The Dunning-Kruger Machine]]></title><description><![CDATA[On Mechanized Sycophancy]]></description><link>https://www.whitenoise.email/p/the-dunning-kruger-machine</link><guid isPermaLink="false">https://www.whitenoise.email/p/the-dunning-kruger-machine</guid><dc:creator><![CDATA[Tom White]]></dc:creator><pubDate>Thu, 16 Apr 2026 12:47:29 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!L8r9!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa5ae2af6-d925-422f-9df9-b94b6311937b_960x799.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<blockquote><p><em>Ignorance more frequently begets confidence than does knowledge: it is those who know little, and not those who know much, who so positively assert that this or that problem will never be solved by science. </em></p><p><em>&#8212;Charles Darwin</em></p></blockquote><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!L8r9!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa5ae2af6-d925-422f-9df9-b94b6311937b_960x799.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!L8r9!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa5ae2af6-d925-422f-9df9-b94b6311937b_960x799.png 424w, https://substackcdn.com/image/fetch/$s_!L8r9!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa5ae2af6-d925-422f-9df9-b94b6311937b_960x799.png 848w, https://substackcdn.com/image/fetch/$s_!L8r9!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa5ae2af6-d925-422f-9df9-b94b6311937b_960x799.png 1272w, https://substackcdn.com/image/fetch/$s_!L8r9!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa5ae2af6-d925-422f-9df9-b94b6311937b_960x799.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!L8r9!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa5ae2af6-d925-422f-9df9-b94b6311937b_960x799.png" width="960" height="799" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/a5ae2af6-d925-422f-9df9-b94b6311937b_960x799.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:799,&quot;width&quot;:960,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:38933,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.whitenoise.email/i/194332183?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa5ae2af6-d925-422f-9df9-b94b6311937b_960x799.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!L8r9!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa5ae2af6-d925-422f-9df9-b94b6311937b_960x799.png 424w, https://substackcdn.com/image/fetch/$s_!L8r9!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa5ae2af6-d925-422f-9df9-b94b6311937b_960x799.png 848w, https://substackcdn.com/image/fetch/$s_!L8r9!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa5ae2af6-d925-422f-9df9-b94b6311937b_960x799.png 1272w, https://substackcdn.com/image/fetch/$s_!L8r9!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa5ae2af6-d925-422f-9df9-b94b6311937b_960x799.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p>The Dunning-Kruger effect describes a simple paradox: the less you know, the more you think you know. The gap between confidence and competence is widest at the bottom.</p><p>AI is about to blow that gap wide open.</p><p>We&#8217;ve been sold a story about AI as the great equalizer. It raises the floor by giving everyone access to expertise. A college student can write like an Atlantic contributor. A solo founder can produce the output of a entire department. A mediocre coder can ship clean code.</p><p>True enough. But incomplete.</p><p>AI doesn&#8217;t raise the floor by lifting people up. It does so by hiding the gap between what you can produce and what you actually understand.</p><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;762be7b8-630e-449c-aab8-12fcc94a3b40&quot;,&quot;caption&quot;:&quot;We can be deceived by believing what is untrue, but we certainly are also deceived by not believing what is true. Which deception is more dangerous?&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;sm&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Thirteen AIronies&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:1391545,&quot;name&quot;:&quot;Tom White&quot;,&quot;bio&quot;:&quot;Reading. Thinking. Writing at www.whitenoise.email&quot;,&quot;photo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4142beac-bd8e-4cc1-8637-b3af26e9a681_958x964.jpeg&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2026-02-06T12:33:14.957Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!18HG!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3878de7a-cba8-4f60-ac61-958d89fc5e16_490x311.jpeg&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.whitenoise.email/p/thirteen-aironies&quot;,&quot;section_name&quot;:null,&quot;video_upload_id&quot;:null,&quot;id&quot;:186924386,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:20,&quot;comment_count&quot;:0,&quot;publication_id&quot;:25492,&quot;publication_name&quot;:&quot;White Noise&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!9aPd!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb4635333-d5dd-4ce8-9ca3-37f4fe1cec0f_235x235.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><p>The original Dunning-Kruger effect is passive. You simply lack the skill to see your own lack of skill. AI-powered Dunning-Kruger is active. </p><p>Jameson Lopp put it best:</p><div class="twitter-embed" data-attrs="{&quot;url&quot;:&quot;https://x.com/lopp/status/2036081028259815490&quot;,&quot;full_text&quot;:&quot;Consider that the dumbest people you know are repeatedly being told \&quot;You're absolutely right!\&quot; by LLMs.&quot;,&quot;username&quot;:&quot;lopp&quot;,&quot;name&quot;:&quot;Jameson Lopp&quot;,&quot;profile_image_url&quot;:&quot;https://pbs.substack.com/profile_images/1678177462591561728/oSziqC9Y_normal.jpg&quot;,&quot;date&quot;:&quot;2026-03-23T14:02:00.000Z&quot;,&quot;photos&quot;:[],&quot;quoted_tweet&quot;:{},&quot;reply_count&quot;:244,&quot;retweet_count&quot;:2260,&quot;like_count&quot;:23744,&quot;impression_count&quot;:661549,&quot;expanded_url&quot;:null,&quot;video_url&quot;:null,&quot;belowTheFold&quot;:true}" data-component-name="Twitter2ToDOM"></div><p>Old Dunning-Kruger was a blind spot. New Dunning-Kruger is a yes-man with infinite patience and no skin in the game.</p><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;d1d17df9-9f3c-4935-9f3f-8d1dfa42471b&quot;,&quot;caption&quot;:&quot;Flatterers look like friends, as wolves like dogs. &#8212;George Chapman&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;sm&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;AI is a Professional BS Artist&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:1391545,&quot;name&quot;:&quot;Tom White&quot;,&quot;bio&quot;:&quot;Reading. Thinking. Writing at www.whitenoise.email&quot;,&quot;photo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4142beac-bd8e-4cc1-8637-b3af26e9a681_958x964.jpeg&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-06-23T20:56:15.734Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!PLn7!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F39d80e29-16d3-442f-a542-4cde10dee6bb_332x481.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.whitenoise.email/p/ai-is-a-professional-bs-artist&quot;,&quot;section_name&quot;:null,&quot;video_upload_id&quot;:null,&quot;id&quot;:166669079,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:20,&quot;comment_count&quot;:0,&quot;publication_id&quot;:25492,&quot;publication_name&quot;:&quot;White Noise&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!9aPd!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb4635333-d5dd-4ce8-9ca3-37f4fe1cec0f_235x235.png&quot;,&quot;belowTheFold&quot;:true,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><p>Though sycophancy is the mechanism, the real cost is arrested development.</p><p>Worse, it&#8217;s not subtle. One TikToker built an entire following just showing how confidently AI lies about basic, easily verifiable facts:</p><div class="native-video-embed" data-component-name="VideoPlaceholder" data-attrs="{&quot;mediaUploadId&quot;:&quot;3d3ddee5-cae5-4eb3-bab8-47bbaecee0f1&quot;,&quot;duration&quot;:null}"></div><div class="native-video-embed" data-component-name="VideoPlaceholder" data-attrs="{&quot;mediaUploadId&quot;:&quot;bad3ea5c-fb5e-4a8a-8f7a-44b2e8feed2c&quot;,&quot;duration&quot;:null}"></div><p></p><p>If the machine delivers wrong answers with the same polish and certainty as right ones, imagine what happens when someone asks it to evaluate something they can&#8217;t easily check like their tax return or their recent bloodwork.</p><p>Researchers at Wharton have a name for this: <a href="https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6097646">cognitive surrender</a>. In a study of over 1,300 participants and 9,500 trials, participants answered correctly 46% of the time on their own. With accurate AI, that rose to 71%. With faulty AI, it dropped to 31%. Participants using bad AI performed worse than participants using no AI at all. And they were more confident they&#8217;d gotten it right.</p><p>As <a href="https://open.substack.com/pub/onepercentrule/p/the-machine-answers-the-human-is">One Percent Rule</a> put it, &#8220;The machine has excellent manners for a usurper.&#8221;</p><p>Knowledge has always required metabolization. You don&#8217;t know something because you can retrieve it. You know it because you struggled with it, sat with it, connected it to things you already knew and found the seams where they didn&#8217;t quite fit. AI gives you the retrieval without the metabolism.</p><p>The better you get at using AI, the worse this gets. Prompting is a skill that makes you better at operating a machine. It neither makes you a better thinker nor a better person. Nobody ever got wise by learning to ask better questions of an oracle. Wisdom comes from sitting with bad answers and working through them yourself.</p><div class="comment" data-attrs="{&quot;url&quot;:&quot;https://open.substack.com/&quot;,&quot;commentId&quot;:243786644,&quot;comment&quot;:{&quot;id&quot;:243786644,&quot;date&quot;:&quot;2026-04-15T12:44:53.192Z&quot;,&quot;edited_at&quot;:null,&quot;body&quot;:&quot;It&#8217;s good to periodically prompt your chatbot about something you know exceptionally well, just to remind yourself that it doesn&#8217;t know what it&#8217;s talking about.&quot;,&quot;body_json&quot;:{&quot;type&quot;:&quot;doc&quot;,&quot;attrs&quot;:{&quot;schemaVersion&quot;:&quot;v1&quot;},&quot;content&quot;:[{&quot;type&quot;:&quot;paragraph&quot;,&quot;content&quot;:[{&quot;type&quot;:&quot;text&quot;,&quot;text&quot;:&quot;It&#8217;s good to periodically prompt your chatbot about something you know exceptionally well, just to remind yourself that it doesn&#8217;t know what it&#8217;s talking about.&quot;}]}]},&quot;restacks&quot;:16,&quot;reaction_count&quot;:160,&quot;attachments&quot;:[],&quot;name&quot;:&quot;Gurwinder&quot;,&quot;user_id&quot;:60064691,&quot;photo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fe6738a48-4109-4452-aa15-603075581b3a_400x400.jpeg&quot;,&quot;user_bestseller_tier&quot;:100,&quot;userStatus&quot;:{&quot;bestsellerTier&quot;:100,&quot;subscriberTier&quot;:5,&quot;leaderboard&quot;:null,&quot;vip&quot;:false,&quot;badge&quot;:{&quot;type&quot;:&quot;bestseller&quot;,&quot;tier&quot;:100},&quot;paidPublicationIds&quot;:[841252,1844175,471923,318964,1182744,192043,50989,800237],&quot;subscriber&quot;:null}},&quot;source&quot;:null,&quot;forumChannel&quot;:null}" data-component-name="CommentPlaceholder"></div><p>Forget raising the floor. The real risk is that AI lowers the ceiling on who the person producing the work is capable of becoming.</p><p>Competence is a direct byproduct of struggle. It is never freely granted. Remove the struggle, you don&#8217;t get competence faster.</p><p>You get confidence without it.</p><div><hr></div><p>Per <a href="https://www.tomwhitenoise.com/">my about page</a>, White Noise is a work of experimentation. I view it as a sort of thinking aloud, a stress testing of my nascent ideas. Through it, I hope to sharpen my opinions against the whetstone of other people&#8217;s feedback, commentary, and input.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.whitenoise.email/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share White Noise&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.whitenoise.email/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share White Noise</span></a></p><p>If you want to discuss any of the ideas or musings mentioned above or have any books, papers, or links that you think would be interesting to share in a future edition of White Noise, please reach out to me by replying to this email or following me on <a href="https://x.com/twhite?s=21">X</a>.</p><p>With sincere gratitude,</p><p>Tom</p>]]></content:encoded></item><item><title><![CDATA[A Manifesto for Monofunctional Technology]]></title><description><![CDATA[Or: Stop adding screens to things]]></description><link>https://www.whitenoise.email/p/a-manifesto-for-monofunctional-technology</link><guid isPermaLink="false">https://www.whitenoise.email/p/a-manifesto-for-monofunctional-technology</guid><dc:creator><![CDATA[Tom White]]></dc:creator><pubDate>Mon, 13 Apr 2026 14:40:19 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!MhAc!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0dd9c1f5-171d-46f1-ac39-87cad5f9dc78_959x1135.webp" length="0" type="image/jpeg"/><content:encoded><![CDATA[<blockquote><p><em>There's only two ways I know of to make money: bundling and unbundling.</em></p><p><em>&#8212;Jim Barksdale</em></p></blockquote><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!MhAc!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0dd9c1f5-171d-46f1-ac39-87cad5f9dc78_959x1135.webp" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!MhAc!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0dd9c1f5-171d-46f1-ac39-87cad5f9dc78_959x1135.webp 424w, https://substackcdn.com/image/fetch/$s_!MhAc!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0dd9c1f5-171d-46f1-ac39-87cad5f9dc78_959x1135.webp 848w, https://substackcdn.com/image/fetch/$s_!MhAc!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0dd9c1f5-171d-46f1-ac39-87cad5f9dc78_959x1135.webp 1272w, https://substackcdn.com/image/fetch/$s_!MhAc!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0dd9c1f5-171d-46f1-ac39-87cad5f9dc78_959x1135.webp 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!MhAc!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0dd9c1f5-171d-46f1-ac39-87cad5f9dc78_959x1135.webp" width="959" height="1135" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/0dd9c1f5-171d-46f1-ac39-87cad5f9dc78_959x1135.webp&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1135,&quot;width&quot;:959,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:72152,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/webp&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.whitenoise.email/i/193817078?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0dd9c1f5-171d-46f1-ac39-87cad5f9dc78_959x1135.webp&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!MhAc!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0dd9c1f5-171d-46f1-ac39-87cad5f9dc78_959x1135.webp 424w, https://substackcdn.com/image/fetch/$s_!MhAc!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0dd9c1f5-171d-46f1-ac39-87cad5f9dc78_959x1135.webp 848w, https://substackcdn.com/image/fetch/$s_!MhAc!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0dd9c1f5-171d-46f1-ac39-87cad5f9dc78_959x1135.webp 1272w, https://substackcdn.com/image/fetch/$s_!MhAc!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0dd9c1f5-171d-46f1-ac39-87cad5f9dc78_959x1135.webp 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><em>Above: Heaven is a place on earth.</em></p><div><hr></div><p>I was vacuously sharpening a pencil the other day when something about the experience stopped me.</p><p>The pencil sharpener has not been improved in over a hundred years. Nobody has added Bluetooth to it. It doesn&#8217;t need firmware updates. It doesn&#8217;t ask for my email. You put the pencil in, you turn it, you get a sharp pencil. The transaction is complete. There is nothing left over. No notification, upsell, or suggested content based on your previous sharpening history.</p><p>It just does one thing. And then it&#8217;s done.</p><p>As I stood there, I realized that almost nothing else in my life works like this anymore.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.whitenoise.email/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading White Noise! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>Your phone is a Cheesecake Factory menu. Nineteen laminated pages. You came for pasta. You leave an hour later with a headache, a stomachache, and a doggy bag full of fried avocado egg rolls you never wanted. That&#8217;s every device you own now.</p><p>Your refrigerator has a touchscreen.</p><p>Your toaster wants Wi-Fi.</p><p>Your watch wants to be your phone, your wallet, your compass, your therapist.</p><p>The assumption underneath all of it is simple and wrong: more capability means more value. It doesn&#8217;t. More capability means more decisions. And more decisions, past a certain threshold, means less doing. It means aimlessly standing in front of the open refrigerator of your own life, scrolling.</p><p>We often think we want an <a href="https://www.whitenoise.email/p/pit-stops">open road</a>. But sometimes what we need is a tunnel.</p><div><hr></div><p>WHOOP understood this.</p><p>When Will Ahmed founded the company at Harvard in 2012, the entire wearable market was racing to become the next smartphone. Bigger screens, more apps, more notifications, more reasons to look at your wrist instead of the person across from you. Ahmed went the other direction. WHOOP has no screen. It measures strain, recovery, and sleep. That&#8217;s it.</p><p>When everyone told him to add a screen, especially after the Apple Watch launched, he refused. He knew that a screen on a health tracker would just lead to scope creep. It would turn a tool for focus into another vector for distraction. The closed loop was the point.</p><p>Here he is explaining why:</p><div class="native-video-embed" data-component-name="VideoPlaceholder" data-attrs="{&quot;mediaUploadId&quot;:&quot;6a89d19a-7727-4435-b21d-b341c8ab9f01&quot;,&quot;duration&quot;:null}"></div><p></p><p>The market agreed. <a href="https://techcrunch.com/2026/03/31/whoop-valuation-10b-series-g-fundraise/">WHOOP just raised $575 million at a $10.1 billion valuation</a>. Its investors include the athletes who actually wear it: Cristiano Ronaldo, LeBron James, Rory McIlroy. They don&#8217;t want another screen on their wrist. They want one thing done better than anything else.</p><p>This is the principle: do one thing. Do it well. Then stop.</p><div><hr></div><p>As I wrote above, the internet runs on two alternating cycles: bundling and unbundling. We are at peak bundle. Your phone is a camera, a calculator, a calendar, a level, a compass, a flashlight, a library, a casino, a dating service, a confessional, and a surveillance device. Everything is everything. And the result is that nothing is anything. We are drowning in capability and starving for intention.</p><p>The unbundling is coming. You can already see it.</p><p>A former SpaceX engineer <a href="https://puresteelco.com/">quit his job to build an $80 plastic-free steel coffee maker</a> and the internet lost its mind. No app connectivity. No smart features. Just a machine that makes coffee and doesn&#8217;t poison you with microplastics.</p><div class="twitter-embed" data-attrs="{&quot;url&quot;:&quot;https://x.com/forestmanjohn/status/2023748742503964724&quot;,&quot;full_text&quot;:&quot;3 months ago, I quit my job to chase a dream: to build an affordable, convenient, plastic-free coffee maker.\n\nGrateful for everyone who has reserved &#10084;&#65039;\n\n<a class=\&quot;tweet-url\&quot; href=\&quot;https://puresteelco.com\&quot;>puresteelco.com</a> &quot;,&quot;username&quot;:&quot;forestmanjohn&quot;,&quot;name&quot;:&quot;JC Foster&quot;,&quot;profile_image_url&quot;:&quot;https://pbs.substack.com/profile_images/2040639039230070784/mEXx9KTI_normal.jpg&quot;,&quot;date&quot;:&quot;2026-02-17T13:17:54.000Z&quot;,&quot;photos&quot;:[{&quot;img_url&quot;:&quot;https://pbs.substack.com/media/HBXMv_zWcAACYkk.jpg&quot;,&quot;link_url&quot;:&quot;https://t.co/Xgw5UNrp0Z&quot;}],&quot;quoted_tweet&quot;:{},&quot;reply_count&quot;:3242,&quot;retweet_count&quot;:2301,&quot;like_count&quot;:35038,&quot;impression_count&quot;:9745612,&quot;expanded_url&quot;:null,&quot;video_url&quot;:null,&quot;belowTheFold&quot;:true}" data-component-name="Twitter2ToDOM"></div><div class="twitter-embed" data-attrs="{&quot;url&quot;:&quot;https://x.com/LukeTaylorUSA/status/1954939862282334301&quot;,&quot;full_text&quot;:&quot;What we need is just a total retrofit of America\n\nNo more computer chips in every day machines\n\nRemember your grandpas mower? I bet it still cranks on the first go\n\nOr grandmas coffe percolator on a gas burner &amp;amp; gas stoves &amp;amp; locker fridge/freezers that still run today?\n\nReturn&quot;,&quot;username&quot;:&quot;LukeTaylorUSA&quot;,&quot;name&quot;:&quot;Luke&#127988;&#8205;&#9760;&#65039;&quot;,&quot;profile_image_url&quot;:&quot;https://pbs.substack.com/profile_images/2014927817482633216/R1FQQrkn_normal.jpg&quot;,&quot;date&quot;:&quot;2025-08-11T16:15:58.000Z&quot;,&quot;photos&quot;:[{&quot;img_url&quot;:&quot;https://pbs.substack.com/media/GyFXcW9WAAkAbhO.jpg&quot;,&quot;link_url&quot;:&quot;https://t.co/gkYvIahVDV&quot;},{&quot;img_url&quot;:&quot;https://pbs.substack.com/media/GyFXcXAXwAAOgv8.jpg&quot;,&quot;link_url&quot;:&quot;https://t.co/gkYvIahVDV&quot;},{&quot;img_url&quot;:&quot;https://pbs.substack.com/media/GyFXcXCWAAMbNHt.jpg&quot;,&quot;link_url&quot;:&quot;https://t.co/gkYvIahVDV&quot;},{&quot;img_url&quot;:&quot;https://pbs.substack.com/media/GyFXcW9WAAowRn9.jpg&quot;,&quot;link_url&quot;:&quot;https://t.co/gkYvIahVDV&quot;}],&quot;quoted_tweet&quot;:{&quot;full_text&quot;:&quot;I want to see new companies start up\n\nMake analog pickup trucks without computers. Carburetor engines &amp;amp; standard equipment. No vehicle costing over $20k\n\nAnd analog mechanical washer &amp;amp; dryer sets\n\nBasic items like they made back in the 1980s that work &amp;amp; last 30+ years\n\nReturn&quot;,&quot;username&quot;:&quot;LukeTaylorUSA&quot;,&quot;name&quot;:&quot;Luke&#127988;&#8205;&#9760;&#65039;&quot;,&quot;profile_image_url&quot;:&quot;https://pbs.substack.com/profile_images/2014927817482633216/R1FQQrkn_normal.jpg&quot;},&quot;reply_count&quot;:307,&quot;retweet_count&quot;:515,&quot;like_count&quot;:3590,&quot;impression_count&quot;:3367738,&quot;expanded_url&quot;:null,&quot;video_url&quot;:null,&quot;belowTheFold&quot;:true}" data-component-name="Twitter2ToDOM"></div><div class="twitter-embed" data-attrs="{&quot;url&quot;:&quot;https://x.com/LukeTaylorUSA/status/1954754792577704298&quot;,&quot;full_text&quot;:&quot;I want to see new companies start up\n\nMake analog pickup trucks without computers. Carburetor engines &amp;amp; standard equipment. No vehicle costing over $20k\n\nAnd analog mechanical washer &amp;amp; dryer sets\n\nBasic items like they made back in the 1980s that work &amp;amp; last 30+ years\n\nReturn &quot;,&quot;username&quot;:&quot;LukeTaylorUSA&quot;,&quot;name&quot;:&quot;Luke&#127988;&#8205;&#9760;&#65039;&quot;,&quot;profile_image_url&quot;:&quot;https://pbs.substack.com/profile_images/2014927817482633216/R1FQQrkn_normal.jpg&quot;,&quot;date&quot;:&quot;2025-08-11T04:00:34.000Z&quot;,&quot;photos&quot;:[{&quot;img_url&quot;:&quot;https://pbs.substack.com/media/GyCvH9FWUAARqgJ.jpg&quot;,&quot;link_url&quot;:&quot;https://t.co/xNBWZPRKkg&quot;},{&quot;img_url&quot;:&quot;https://pbs.substack.com/media/GyCvH9MX0AAb2DR.jpg&quot;,&quot;link_url&quot;:&quot;https://t.co/xNBWZPRKkg&quot;},{&quot;img_url&quot;:&quot;https://pbs.substack.com/media/GyCvH9GXsAEo7Tc.jpg&quot;,&quot;link_url&quot;:&quot;https://t.co/xNBWZPRKkg&quot;},{&quot;img_url&quot;:&quot;https://pbs.substack.com/media/GyCvH9FW4AIqIax.jpg&quot;,&quot;link_url&quot;:&quot;https://t.co/xNBWZPRKkg&quot;}],&quot;quoted_tweet&quot;:{},&quot;reply_count&quot;:5972,&quot;retweet_count&quot;:12024,&quot;like_count&quot;:88453,&quot;impression_count&quot;:5205226,&quot;expanded_url&quot;:null,&quot;video_url&quot;:null,&quot;belowTheFold&quot;:true}" data-component-name="Twitter2ToDOM"></div><p><a href="https://newatlas.com/consumer-tech/maxell-bluetooth-cassette-player/">Maxell is selling portable cassette players again</a> and they immediately sold out.</p><div class="twitter-embed" data-attrs="{&quot;url&quot;:&quot;https://x.com/maxellcorp/status/2035725636241605011&quot;,&quot;full_text&quot;:&quot;Maxell is bringing back a classic, w/ their brand new Cassette Player &#129395;&#127881;\n\n-Wireless AND Wired &#128588;\n-Rechargeable &#9889;&#65039;\n-11 Hours of Battery &#129327;\n\n* Step back into the 80&#8217;s with Maxell * &quot;,&quot;username&quot;:&quot;MaxellCorp&quot;,&quot;name&quot;:&quot;MaxellCorp&quot;,&quot;profile_image_url&quot;:&quot;https://pbs.substack.com/profile_images/1600205988702916608/AH1Qiure_normal.jpg&quot;,&quot;date&quot;:&quot;2026-03-22T14:29:48.000Z&quot;,&quot;photos&quot;:[{&quot;img_url&quot;:&quot;https://pbs.substack.com/media/HEBZrXHWEAAu1zU.jpg&quot;,&quot;link_url&quot;:&quot;https://t.co/AECsP820gz&quot;},{&quot;img_url&quot;:&quot;https://pbs.substack.com/media/HEBZrXIWsAAZeE-.jpg&quot;,&quot;link_url&quot;:&quot;https://t.co/AECsP820gz&quot;}],&quot;quoted_tweet&quot;:{},&quot;reply_count&quot;:271,&quot;retweet_count&quot;:1186,&quot;like_count&quot;:6661,&quot;impression_count&quot;:1319483,&quot;expanded_url&quot;:null,&quot;video_url&quot;:null,&quot;belowTheFold&quot;:true}" data-component-name="Twitter2ToDOM"></div><p><a href="https://variety.com/2026/music/news/taylor-swift-us-vinyl-sales-1-billion-1236690069/">Vinyl sales hit $1 billion in the U.S. in 2025</a> for the first time since 1983, outselling CDs for the fifth consecutive year. In a world of infinite content, infinite choice, and infinite scroll, people are starting to want things that end.</p><p>Finite formats and physical products with clear boundaries. No algorithm deciding what comes next. The closed loop is more than a feature, it&#8217;s the whole point.</p><p>In a world designed to distract you, monofunctional products are a way to regain focus amidst frenzy.</p><div><hr></div><p>Freedom is not propping every door half open. Freedom is choosing one door and walking all the way through it. Fifteen thousand titles on a streaming service is not freedom. It is twenty minutes of paralysis followed by a rerun you&#8217;ve already seen. Five invitations in one week, all answered &#8220;maybe,&#8221; is not optionality. It is the inability to be fully present for any of them.</p><p>When you refuse to choose, choice chooses for you. And it always chooses badly.</p><p>Monks take vows because they understand that limitation is the precondition of depth. You cannot go deep on everything. <a href="https://www.whitenoise.email/p/dont-fight-hydras-slay-dragons">You can only go deep on one thing at a time</a>. The Cheesecake Factory menu just makes you fat, lethargic, and deeply unhappy.</p><div><hr></div><p>Consider the book. The physical, paper, ink-on-a-page book.</p><p>It has virtually infinite battery life. </p><p>It is extremely shock resistant and can survive a ten-foot drop onto concrete. </p><p>It is fully random access with the ability to add notes. </p><p>It boasts a high-contrast display and is saddled with no terms of service, no subscription fees, no cookies, no ads, no updates, no surveillance. </p><p>It never crashes. </p><p>It has never had a minute of downtime in recorded history. </p><p>No one can revoke your access or alter the text after you buy it.</p><p>As <a href="https://www.honest-broker.com/p/the-glorious-future-of-the-book">Ted Gioia put it</a>: the book is the ultimate killer app. It is the greatest hard storage concept in human history, and nothing else comes close.</p><p>The book is not primitive technology. It is perfected technology, the most advanced monofunctional device ever built. Five hundred years of innovation have not improved on it.</p><p>That is the standard. That is what we should be building toward, not away from.</p><div class="comment" data-attrs="{&quot;url&quot;:&quot;https://open.substack.com/&quot;,&quot;commentId&quot;:188973559,&quot;comment&quot;:{&quot;id&quot;:188973559,&quot;date&quot;:&quot;2025-12-17T23:12:22.114Z&quot;,&quot;edited_at&quot;:null,&quot;body&quot;:&quot;There is no moral justification for creating anything more technologically advanced than this. This was the absolute peak, the limit. Everything beyond it is an abomination.&quot;,&quot;body_json&quot;:{&quot;type&quot;:&quot;doc&quot;,&quot;attrs&quot;:{&quot;schemaVersion&quot;:&quot;v1&quot;},&quot;content&quot;:[{&quot;type&quot;:&quot;paragraph&quot;,&quot;content&quot;:[{&quot;type&quot;:&quot;text&quot;,&quot;text&quot;:&quot;There is no moral justification for creating anything more technologically advanced than this. This was the absolute peak, the limit. Everything beyond it is an abomination.&quot;}]}]},&quot;restacks&quot;:228,&quot;reaction_count&quot;:4651,&quot;attachments&quot;:[{&quot;id&quot;:&quot;cd43e41d-ec28-4d2f-9490-52b38faa08f5&quot;,&quot;type&quot;:&quot;image&quot;,&quot;imageUrl&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/e4668bc8-a65e-42d6-9c72-c463f9354f36_748x421.jpeg&quot;,&quot;imageWidth&quot;:748,&quot;imageHeight&quot;:421,&quot;explicit&quot;:false}],&quot;name&quot;:&quot;Michael Shindler&quot;,&quot;user_id&quot;:7940769,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/c2a5aec6-db49-4744-a4e9-ff4fd91a0ace_800x800.jpeg&quot;,&quot;user_bestseller_tier&quot;:null,&quot;userStatus&quot;:{&quot;bestsellerTier&quot;:null,&quot;subscriberTier&quot;:null,&quot;leaderboard&quot;:null,&quot;vip&quot;:false,&quot;badge&quot;:null,&quot;paidPublicationIds&quot;:[],&quot;subscriber&quot;:null}},&quot;source&quot;:null,&quot;forumChannel&quot;:null}" data-component-name="CommentPlaceholder"></div><div><hr></div><p>I don&#8217;t want my refrigerator to have a brain.</p><p>I don&#8217;t want my blender to talk to me.</p><p>I especially don&#8217;t want my toaster to achieve sentience.</p><p>Hell, if I wanted a Brave Little Toaster, I would fire up the DVD player.</p><p>Some friction is good. Friction forces you to think about what you&#8217;re doing and why you&#8217;re doing it.</p><p>And now we finally arrive at the manifesto. It&#8217;s just three lines: Do one thing. Do it well. Then stop.</p><p>The companies that understand this will build the next decade.</p><p>The ones that don&#8217;t will keep adding screens to things that don&#8217;t need them and wonder why no one can pay attention anymore.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.whitenoise.email/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading White Noise! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><p>Per <a href="https://www.tomwhitenoise.com/">my about page</a>, White Noise is a work of experimentation. I view it as a sort of thinking aloud, a stress testing of my nascent ideas. Through it, I hope to sharpen my opinions against the whetstone of other people&#8217;s feedback, commentary, and input.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.whitenoise.email/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share White Noise&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.whitenoise.email/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share White Noise</span></a></p><p>If you want to discuss any of the ideas or musings mentioned above or have any books, papers, or links that you think would be interesting to share in a future edition of White Noise, please reach out to me by replying to this email or following me on <a href="https://x.com/twhite?s=21">X</a>.</p><p>With sincere gratitude,</p><p>Tom</p>]]></content:encoded></item><item><title><![CDATA[Awake]]></title><description><![CDATA[A Haiku]]></description><link>https://www.whitenoise.email/p/awake</link><guid isPermaLink="false">https://www.whitenoise.email/p/awake</guid><dc:creator><![CDATA[Tom White]]></dc:creator><pubDate>Wed, 08 Apr 2026 14:33:30 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!nlwo!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b94677a-0028-4386-8677-422b4af07fad_1600x1110.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<blockquote><p><em>Who looks outside, dreams; who looks inside, awakes. </em></p><p><em>&#8212;Carl Jung</em></p></blockquote><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!nlwo!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b94677a-0028-4386-8677-422b4af07fad_1600x1110.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!nlwo!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b94677a-0028-4386-8677-422b4af07fad_1600x1110.jpeg 424w, https://substackcdn.com/image/fetch/$s_!nlwo!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b94677a-0028-4386-8677-422b4af07fad_1600x1110.jpeg 848w, https://substackcdn.com/image/fetch/$s_!nlwo!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b94677a-0028-4386-8677-422b4af07fad_1600x1110.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!nlwo!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b94677a-0028-4386-8677-422b4af07fad_1600x1110.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!nlwo!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b94677a-0028-4386-8677-422b4af07fad_1600x1110.jpeg" width="1456" height="1010" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/1b94677a-0028-4386-8677-422b4af07fad_1600x1110.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1010,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:154440,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.whitenoise.email/i/193580019?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b94677a-0028-4386-8677-422b4af07fad_1600x1110.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!nlwo!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b94677a-0028-4386-8677-422b4af07fad_1600x1110.jpeg 424w, https://substackcdn.com/image/fetch/$s_!nlwo!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b94677a-0028-4386-8677-422b4af07fad_1600x1110.jpeg 848w, https://substackcdn.com/image/fetch/$s_!nlwo!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b94677a-0028-4386-8677-422b4af07fad_1600x1110.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!nlwo!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b94677a-0028-4386-8677-422b4af07fad_1600x1110.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><h3>How little we know</h3><h3>how good we have it until</h3><h3>God jolts us awake</h3><div><hr></div><p>Per <a href="https://www.tomwhitenoise.com/">my about page</a>, White Noise is a work of experimentation. I view it as a sort of thinking aloud, a stress testing of my nascent ideas. Through it, I hope to sharpen my opinions against the whetstone of other people&#8217;s feedback, commentary, and input.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.whitenoise.email/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share White Noise&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.whitenoise.email/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share White Noise</span></a></p><p>If you want to discuss any of the ideas or musings mentioned above or have any books, papers, or links that you think would be interesting to share in a future edition of White Noise, please reach out to me by replying to this email or following me on <a href="https://x.com/twhite?s=21">X</a>.</p><p>With sincere gratitude,</p><p>Tom</p>]]></content:encoded></item><item><title><![CDATA[Pit Stops]]></title><description><![CDATA[On Pulling Over]]></description><link>https://www.whitenoise.email/p/pit-stops</link><guid isPermaLink="false">https://www.whitenoise.email/p/pit-stops</guid><dc:creator><![CDATA[Tom White]]></dc:creator><pubDate>Mon, 06 Apr 2026 13:17:37 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!G9pv!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F70a4e112-9fa4-4df7-b5bc-7378301e7799_2134x1398.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<blockquote><p><em>People don't take trips, trips take people. </em></p><p><em>&#8212;John Steinbeck</em></p></blockquote><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!G9pv!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F70a4e112-9fa4-4df7-b5bc-7378301e7799_2134x1398.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!G9pv!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F70a4e112-9fa4-4df7-b5bc-7378301e7799_2134x1398.png 424w, https://substackcdn.com/image/fetch/$s_!G9pv!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F70a4e112-9fa4-4df7-b5bc-7378301e7799_2134x1398.png 848w, https://substackcdn.com/image/fetch/$s_!G9pv!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F70a4e112-9fa4-4df7-b5bc-7378301e7799_2134x1398.png 1272w, https://substackcdn.com/image/fetch/$s_!G9pv!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F70a4e112-9fa4-4df7-b5bc-7378301e7799_2134x1398.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!G9pv!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F70a4e112-9fa4-4df7-b5bc-7378301e7799_2134x1398.png" width="1456" height="954" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/70a4e112-9fa4-4df7-b5bc-7378301e7799_2134x1398.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:954,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:3060488,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.whitenoise.email/i/192871585?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F70a4e112-9fa4-4df7-b5bc-7378301e7799_2134x1398.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!G9pv!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F70a4e112-9fa4-4df7-b5bc-7378301e7799_2134x1398.png 424w, https://substackcdn.com/image/fetch/$s_!G9pv!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F70a4e112-9fa4-4df7-b5bc-7378301e7799_2134x1398.png 848w, https://substackcdn.com/image/fetch/$s_!G9pv!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F70a4e112-9fa4-4df7-b5bc-7378301e7799_2134x1398.png 1272w, https://substackcdn.com/image/fetch/$s_!G9pv!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F70a4e112-9fa4-4df7-b5bc-7378301e7799_2134x1398.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p>Rock stars sing of life lived in the fast lane; they shout that life is a highway best lived with the pedal down, the windows open, the music loud and blaring, the whole romantic mess of it. And maybe they&#8217;re right. But poets? They write about pit stops.</p><p>Nobody writes songs about pulling over.</p><p>About the yellow engine light you&#8217;ve been ignoring for forty miles.</p><p>About the slow hiss of a tire losing air on a road with no shoulder.</p><p>About sitting in some cramped, depressing fluorescent-lit waiting room while a mechanic delivers the bad news about your undercarriage.</p><p>But that&#8217;s where the living happens. Or at least where you find out how much living you&#8217;ve been doing.</p><p>Sometimes you just need a splash of gas. You&#8217;re running on fumes and you know it and the fix is simple: pull over, fill up, pull out.</p><p>Other times it&#8217;s an oil change. You&#8217;ve been running dirty for longer than you should have and everything is sluggish and grimed and you need someone to drain what&#8217;s gone bad.</p><p>Other times you have to get up on a jack and flip the hood and let someone rummage around inside you &#8212; hands where you&#8217;d rather they weren&#8217;t, finding things you&#8217;d rather they didn&#8217;t.</p><p>Other times still it&#8217;s a new engine or a new transmission or a new vehicle entirely. You walk into the shop one person and drive out another and the old model stays behind on the lot with the keys still in it. A sort of car of Theseus operation made real by a hefty bill and a different feel.</p><p>On this road there are long stretches of nothing and short stretches of something, but keep going and you&#8217;ll always find another stop there waiting.</p><p>The fast lane doesn&#8217;t have pit stops. Its long pretty white lines run uninterrupted. You stay in it by never stopping, and you stay in it until you can&#8217;t, and then, like many a better driver, you&#8217;re not in the fast lane anymore. You&#8217;re on the shoulder or in the ditch or out of the race altogether.</p><p>The winding road, though &#8212; the long and winding one that the Beatles wrote about and your mama warned you about and you ended up on anyway &#8212; that road is mostly pit stops. That road is built for them. It assumes you&#8217;ll need to pull over. It assumes that pedals will be smashed and engines will be revved and brakes will be slammed. It assumes your tires will go flat and your oil will gunk up and your wipers will streak the glass. It assumes all of this because it&#8217;s a road for cars that are actually being driven.</p><p>And when you finally pull into the great lot at the end &#8212; your engine ticking, frame a little rusted, odometer turned over more times than you can count &#8212; you won&#8217;t remember the stretches where you were flying. You&#8217;ll remember the stops. </p><p>The ones that kept you running. </p><p>The ones where kindness was given and laughter was shared and something in you shifted.</p><p>The ones where someone topped you off or tightened what was loose or told you the hard truth about your transmission. </p><p>You&#8217;ll remember them because they meant your pistons were firing and your tank still had some left and the road still waited for you somewhere just out there.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.whitenoise.email/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading White Noise! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><p>Per <a href="https://www.tomwhitenoise.com/">my about page</a>, White Noise is a work of experimentation. I view it as a sort of thinking aloud, a stress testing of my nascent ideas. Through it, I hope to sharpen my opinions against the whetstone of other people&#8217;s feedback, commentary, and input.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.whitenoise.email/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share White Noise&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.whitenoise.email/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share White Noise</span></a></p><p>If you want to discuss any of the ideas or musings mentioned above or have any books, papers, or links that you think would be interesting to share in a future edition of White Noise, please reach out to me by replying to this email or following me on <a href="https://x.com/twhite?s=21">X</a>.</p><p>With sincere gratitude,</p><p>Tom</p>]]></content:encoded></item><item><title><![CDATA[When the Tic Is the Tell]]></title><description><![CDATA[On Tourette Syndrome, AI Tics, and the War for Originality]]></description><link>https://www.whitenoise.email/p/when-the-tic-is-the-tell</link><guid isPermaLink="false">https://www.whitenoise.email/p/when-the-tic-is-the-tell</guid><dc:creator><![CDATA[Tom White]]></dc:creator><pubDate>Thu, 02 Apr 2026 12:36:03 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!nNHS!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fefa8a302-8739-4989-b466-24ee3a8c3826_774x1161.avif" length="0" type="image/jpeg"/><content:encoded><![CDATA[<blockquote><p><em>Today you are you, that is truer than true. </em></p><p><em>There is no one alive who is you-er than you.</em></p><p><em>&#8212;Dr. Seuss</em></p></blockquote><div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!nNHS!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fefa8a302-8739-4989-b466-24ee3a8c3826_774x1161.avif" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!nNHS!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fefa8a302-8739-4989-b466-24ee3a8c3826_774x1161.avif 424w, https://substackcdn.com/image/fetch/$s_!nNHS!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fefa8a302-8739-4989-b466-24ee3a8c3826_774x1161.avif 848w, https://substackcdn.com/image/fetch/$s_!nNHS!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fefa8a302-8739-4989-b466-24ee3a8c3826_774x1161.avif 1272w, https://substackcdn.com/image/fetch/$s_!nNHS!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fefa8a302-8739-4989-b466-24ee3a8c3826_774x1161.avif 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!nNHS!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fefa8a302-8739-4989-b466-24ee3a8c3826_774x1161.avif" width="774" height="1161" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/efa8a302-8739-4989-b466-24ee3a8c3826_774x1161.avif&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1161,&quot;width&quot;:774,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:13743,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/avif&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.whitenoise.email/i/192639555?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fefa8a302-8739-4989-b466-24ee3a8c3826_774x1161.avif&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!nNHS!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fefa8a302-8739-4989-b466-24ee3a8c3826_774x1161.avif 424w, https://substackcdn.com/image/fetch/$s_!nNHS!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fefa8a302-8739-4989-b466-24ee3a8c3826_774x1161.avif 848w, https://substackcdn.com/image/fetch/$s_!nNHS!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fefa8a302-8739-4989-b466-24ee3a8c3826_774x1161.avif 1272w, https://substackcdn.com/image/fetch/$s_!nNHS!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fefa8a302-8739-4989-b466-24ee3a8c3826_774x1161.avif 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><em>Above: Somewhere in the mess is proof of life.</em></p><div><hr></div><p>You can&#8217;t spell &#8220;authentic&#8221; without &#8220;tic.&#8221;</p><p>That line has been stuck in my head for months, which is fitting, because things getting stuck in my head is sort of the whole problem. You see, I have Tourette syndrome:</p><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;8fd3064e-c45d-40f8-8e4c-9f1982f579e6&quot;,&quot;caption&quot;:&quot;&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;lg&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;What does it feel like to have Tourette Syndrome?&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:1391545,&quot;name&quot;:&quot;Tom White&quot;,&quot;bio&quot;:&quot;Reading. Thinking. Writing at www.whitenoise.email&quot;,&quot;photo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4142beac-bd8e-4cc1-8637-b3af26e9a681_958x964.jpeg&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2026-02-26T18:17:38.762Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!AMEM!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4d5c55f9-a30d-4697-847f-959dbac2f94b_1536x1024.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.whitenoise.email/p/what-does-it-feel-like-to-have-tourette&quot;,&quot;section_name&quot;:null,&quot;video_upload_id&quot;:null,&quot;id&quot;:189276076,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:45,&quot;comment_count&quot;:25,&quot;publication_id&quot;:25492,&quot;publication_name&quot;:&quot;White Noise&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!9aPd!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb4635333-d5dd-4ce8-9ca3-37f4fe1cec0f_235x235.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><p>I&#8217;ll spare you the full recounting here, but the short version is this: my body produces sudden jolts and shrugs and shouts, punctuation marks I never asked for. Spasms that beget stares and grunts that give rise to gawks. It is a life of controlled entropy: a careening, a hurtling, a mad dash not only to function but also to keep neurological frenzy at bay.</p><p>Somewhat relatedly, I&#8217;ve spent countless hours cataloguing a different species of tic entirely: those that punctuate AI writing.</p><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;882ac3e4-9181-4ce8-aea9-353fbdcafe7a&quot;,&quot;caption&quot;:&quot;&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;lg&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Lorem AIpsum &quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:1391545,&quot;name&quot;:&quot;Tom White&quot;,&quot;bio&quot;:&quot;Reading. Thinking. Writing at www.whitenoise.email&quot;,&quot;photo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4142beac-bd8e-4cc1-8637-b3af26e9a681_958x964.jpeg&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-08-27T11:11:25.236Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!4CEZ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fff6cba97-142d-4abe-92bc-cfc440e870a3_1000x683.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.whitenoise.email/p/telltale-ai-tics&quot;,&quot;section_name&quot;:null,&quot;video_upload_id&quot;:null,&quot;id&quot;:172015984,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:104,&quot;comment_count&quot;:18,&quot;publication_id&quot;:25492,&quot;publication_name&quot;:&quot;White Noise&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!9aPd!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb4635333-d5dd-4ce8-9ca3-37f4fe1cec0f_235x235.png&quot;,&quot;belowTheFold&quot;:true,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><p>The hallmarks of AI prose are many. They include the punchline em-dash, the three-item list, the mirrored metaphor, and the closing tautology. Though hard to define and near-impossible to pin down, with practice such tics prove immediately recognizable, the way Justice Potter Stewart described his famous threshold for obscenity: &#8220;I know it when I see it.&#8221;</p><p>In this, my world, there are two kinds of tics: one neurological, the other algorithmic. And the distance between them &#8212; between a grunt that escapes my mouth in a quiet church and the word &#8220;delve&#8221;<em> </em>reproduced ten million times without variation &#8212; is a vast <em>terra incognita</em> I&#8217;ve inhabited my entire life.</p><div><hr></div><h3>The Stream and the Boulder</h3><p>Think of speech as a stream.</p><p>Water moves. It finds its way. It flows according to gravity and contour and carved stone and muddied marsh and the thousand other small contingencies of the landscape it passes through.</p><p>Now drop a boulder in it.</p><p>The water doesn&#8217;t stop. It adjusts, eddying and rippling, forming a chute where the current narrows and a lull where it pools behind the rock. A little whitewater kicks up where the force meets the obstruction. The stream becomes something worth watching precisely because it was interrupted. Without the boulder, the water is just a pipe.</p><p>My vocal tics are boulders in the stream of my speech. They are involuntary interruptions, a grunt or a bark or a word that arrives unbidden and departs with muttered apology. They break the natural course of what I&#8217;m saying and fracture the rhythm, and they make the listener recalibrate the way your eye catches on a snag in a river and follows the turbulence downstream.</p><p>AI writing is the pipe.</p><p>There are neither boulders, nor eddies, nor snags in sight. Just a smooth, frictionless channel where the water runs in a single, featureless current from beginning to end. Every paragraph hits the same beats in the same order. Every transition lands with identical weight. There is a metronomic quality that no single sentence reveals but that accumulates across the whole piece into something a trained ear can catch.</p><p>The splashes are what make sound, and sound is what makes us distinct, and what is distinct makes us human. The gentle hum of a stream and its accompanying stillness is pleasant, but not realistic to life as it&#8217;s truly lived.</p><p>As Wendell Berry sagely wrote, &#8220;The impeded stream is the one that sings.&#8221;</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.whitenoise.email/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading White Noise! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>This great linguistic smoothing is here and it&#8217;s spreading quickly. <a href="https://www.scientificamerican.com/article/chatgpt-is-changing-the-words-we-use-in-conversation/">Researchers at the Max Planck Institute found</a> that GPT-isms like <em>delve, boast, swift</em>, and <em>meticulous</em> have exploded across podcasts and spoken conversation since ChatGPT&#8217;s release, far above their natural historical usage:</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!J31U!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F37d96a69-de76-4a60-8466-9ae8d1285fbf_598x1188.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!J31U!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F37d96a69-de76-4a60-8466-9ae8d1285fbf_598x1188.png 424w, https://substackcdn.com/image/fetch/$s_!J31U!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F37d96a69-de76-4a60-8466-9ae8d1285fbf_598x1188.png 848w, https://substackcdn.com/image/fetch/$s_!J31U!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F37d96a69-de76-4a60-8466-9ae8d1285fbf_598x1188.png 1272w, https://substackcdn.com/image/fetch/$s_!J31U!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F37d96a69-de76-4a60-8466-9ae8d1285fbf_598x1188.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!J31U!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F37d96a69-de76-4a60-8466-9ae8d1285fbf_598x1188.png" width="598" height="1188" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/37d96a69-de76-4a60-8466-9ae8d1285fbf_598x1188.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1188,&quot;width&quot;:598,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:708778,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.whitenoise.email/i/192639555?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F37d96a69-de76-4a60-8466-9ae8d1285fbf_598x1188.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!J31U!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F37d96a69-de76-4a60-8466-9ae8d1285fbf_598x1188.png 424w, https://substackcdn.com/image/fetch/$s_!J31U!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F37d96a69-de76-4a60-8466-9ae8d1285fbf_598x1188.png 848w, https://substackcdn.com/image/fetch/$s_!J31U!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F37d96a69-de76-4a60-8466-9ae8d1285fbf_598x1188.png 1272w, https://substackcdn.com/image/fetch/$s_!J31U!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F37d96a69-de76-4a60-8466-9ae8d1285fbf_598x1188.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!EUsZ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F289964ae-fbda-4531-b6db-5a3722b5d44e_596x856.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!EUsZ!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F289964ae-fbda-4531-b6db-5a3722b5d44e_596x856.png 424w, https://substackcdn.com/image/fetch/$s_!EUsZ!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F289964ae-fbda-4531-b6db-5a3722b5d44e_596x856.png 848w, https://substackcdn.com/image/fetch/$s_!EUsZ!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F289964ae-fbda-4531-b6db-5a3722b5d44e_596x856.png 1272w, https://substackcdn.com/image/fetch/$s_!EUsZ!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F289964ae-fbda-4531-b6db-5a3722b5d44e_596x856.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!EUsZ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F289964ae-fbda-4531-b6db-5a3722b5d44e_596x856.png" width="596" height="856" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/289964ae-fbda-4531-b6db-5a3722b5d44e_596x856.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:856,&quot;width&quot;:596,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:645767,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.whitenoise.email/i/192639555?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff30c5b15-6d31-435c-a823-9ca0a22a8977_598x856.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!EUsZ!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F289964ae-fbda-4531-b6db-5a3722b5d44e_596x856.png 424w, https://substackcdn.com/image/fetch/$s_!EUsZ!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F289964ae-fbda-4531-b6db-5a3722b5d44e_596x856.png 848w, https://substackcdn.com/image/fetch/$s_!EUsZ!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F289964ae-fbda-4531-b6db-5a3722b5d44e_596x856.png 1272w, https://substackcdn.com/image/fetch/$s_!EUsZ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F289964ae-fbda-4531-b6db-5a3722b5d44e_596x856.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>These words didn&#8217;t just appear in scripted settings; they seeped into spontaneous speech, a cultural feedback loop forming between humans and AI as we absorb its patterns until our own language becomes indistinguishable from the output.</p><p>Per <em><a href="https://www.nytimes.com/interactive/2026/03/09/business/ai-writing-quiz.html">The New York Times</a></em>: &#8220;A.I. used to make mistakes&#8230;But today&#8217;s systems are much more fluid than their predecessors, so fluid, in fact, that finding grammatical errors or nonstandard syntax is often a hint that you&#8217;re looking at a human&#8217;s prose, not a machine&#8217;s.&#8221;</p><p>Errors are now proof of humanity. The boulder is the new watermark.</p><p>The obstruction in the stream is the only thing that tells you the stream is real. The messy bliss of splishing and splashing provides evidence of life.</p><div><hr></div><h3>The Cruel Benefit</h3><p>One of the cruel benefits of Tourette syndrome, maybe the only one, is that I don&#8217;t think I can be replicated.</p><p>I want to be careful here, because I&#8217;m not claiming some grand immunity. AI is getting better at mimicking all of us, and I&#8217;d be a fool to think I&#8217;m permanently safe. (Plus, there exists a corpus of over <a href="https://www.whitenoise.email/?sort=top">300 White Noise articles</a> on which the machine can lay its metallic talons.) But there is something about the sheer chaos of the disorder that makes the machine&#8217;s job harder than usual.</p><p>Palantir CEO Alex Karp recently said that only two types of people will survive the AI era: trade workers whose jobs require a physical body, and neurodivergent people, because they think differently and solve problems in unusual ways.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Pmkh!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F558e3593-7f12-4b23-a9a0-13c2b96bb4ac_1170x1616.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Pmkh!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F558e3593-7f12-4b23-a9a0-13c2b96bb4ac_1170x1616.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Pmkh!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F558e3593-7f12-4b23-a9a0-13c2b96bb4ac_1170x1616.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Pmkh!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F558e3593-7f12-4b23-a9a0-13c2b96bb4ac_1170x1616.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Pmkh!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F558e3593-7f12-4b23-a9a0-13c2b96bb4ac_1170x1616.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Pmkh!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F558e3593-7f12-4b23-a9a0-13c2b96bb4ac_1170x1616.jpeg" width="1170" height="1616" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/558e3593-7f12-4b23-a9a0-13c2b96bb4ac_1170x1616.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1616,&quot;width&quot;:1170,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:255139,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.whitenoise.email/i/192639555?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F558e3593-7f12-4b23-a9a0-13c2b96bb4ac_1170x1616.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Pmkh!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F558e3593-7f12-4b23-a9a0-13c2b96bb4ac_1170x1616.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Pmkh!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F558e3593-7f12-4b23-a9a0-13c2b96bb4ac_1170x1616.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Pmkh!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F558e3593-7f12-4b23-a9a0-13c2b96bb4ac_1170x1616.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Pmkh!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F558e3593-7f12-4b23-a9a0-13c2b96bb4ac_1170x1616.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>I don&#8217;t bring this up to claim I&#8217;m special or immune, but rather because my experience with Tourette, which is about as neurodivergent as it gets, has made me weird enough that I&#8217;m perhaps, just maybe, not as susceptible to the great smoothing and convergence that AI is ushering in. This, I think, is just a fact about the disorder&#8217;s maddening <em>modus operandi</em>.</p><p>The mind is so frenzied, so manic with its freneticism and its noise, that no two manifestations of the disorder are alike. No two of my <em>days</em> are alike, given the nature of the beast and its inherent unpredictability. </p><p>Tourette is a chimera: on one day, it makes you stomp, shriek, or shout about shit; on another, it simply makes you shuffle your shoes or spring spittle from your mouth. There is neither rhyme nor reason to its variety of symptoms, and no two people who suffer from it are the same.</p><p>You cannot imagine the madness in my mind, and I mean that literally, not as a boast but as a statement of fact that brings me no pleasure. </p><p>And because you cannot imagine it, neither, I suspect, can the machine.</p><p>AI works by observation, slowly and methodically ingesting your features, your patterns, your tendencies, and constructing a digital facsimile. It studies the stream until it can reproduce the current. But it can only reproduce what it can predict, and my particular chaos, at least for now, is prediction-proof. The machine cannot clone what it cannot model, and it cannot model what obeys no pattern.<a class="footnote-anchor" data-component-name="FootnoteAnchorToDOM" id="footnote-anchor-1" href="#footnote-1" target="_self">1</a></p><div><hr></div><p>My life stands in stark contrast to the metronomic, tight, polished nature of AI writing, which follows similar patterns and takes the road always taken as opposed to that trod much less often.</p><p>AI is a failure-avoidance machine. It won&#8217;t make a typo. It won&#8217;t say something cringe. It won&#8217;t ramble or stammer or deliver a line full of <em>ummms</em> or <em>uhhhs</em> or <em>likes</em> or <em>you</em> <em>knows</em>. It will keep you polished, and that polish, which is quite literally a thin veneer of protection, is starting to look less like competence and more like a tell.</p><p>My tics are just the punctuation of my reality. And, for sometimes better or oftentimes worse, they cannot be faked.</p><p>I posted a note that hinted at this a while back:</p><div class="comment" data-attrs="{&quot;url&quot;:&quot;https://open.substack.com/&quot;,&quot;commentId&quot;:203065098,&quot;comment&quot;:{&quot;id&quot;:203065098,&quot;date&quot;:&quot;2026-01-21T18:57:26.358Z&quot;,&quot;edited_at&quot;:&quot;2026-01-21T18:58:03.420Z&quot;,&quot;body&quot;:&quot;Perfcet writing is starting to look fake\n\ni leave tiny typos on purpose 4 proof of humanity.&quot;,&quot;body_json&quot;:{&quot;type&quot;:&quot;doc&quot;,&quot;attrs&quot;:{&quot;schemaVersion&quot;:&quot;v1&quot;},&quot;content&quot;:[{&quot;type&quot;:&quot;paragraph&quot;,&quot;content&quot;:[{&quot;type&quot;:&quot;text&quot;,&quot;text&quot;:&quot;Perfcet writing is starting to look fake&quot;}]},{&quot;type&quot;:&quot;paragraph&quot;,&quot;content&quot;:[{&quot;type&quot;:&quot;text&quot;,&quot;text&quot;:&quot;i leave tiny typos on purpose 4 proof of humanity.&quot;}]}]},&quot;restacks&quot;:2,&quot;reaction_count&quot;:28,&quot;attachments&quot;:[],&quot;name&quot;:&quot;Tom White&quot;,&quot;user_id&quot;:1391545,&quot;photo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4142beac-bd8e-4cc1-8637-b3af26e9a681_958x964.jpeg&quot;,&quot;user_bestseller_tier&quot;:null,&quot;userStatus&quot;:{&quot;bestsellerTier&quot;:null,&quot;subscriberTier&quot;:null,&quot;leaderboard&quot;:null,&quot;vip&quot;:false,&quot;badge&quot;:null,&quot;paidPublicationIds&quot;:[],&quot;subscriber&quot;:null}},&quot;source&quot;:null,&quot;forumChannel&quot;:null}" data-component-name="CommentPlaceholder"></div><p>A friend posted this in response:</p><blockquote><p><em>I started adding typos to my emails on purpose. Not the kind that make me look illiterate. Just&#8230; strategic imperfections. An extra period here.. A missing capital letter there. Maybe &#8216;teh&#8217; instead of &#8216;the&#8217; if I&#8217;m feeling bold. Why? Because in 2026, writing too perfectly has become the tell. Perfect grammar. Flawless punctuation. That slightly-too-smooth transition between paragraphs. It all screams &#8216;AI wrote this and I just hit send.&#8217; I want someone on the other end to know there&#8217;s an actual human here. That this message came from a person who cared enough to write it (albeit, imperfectly). So now I&#8217;m out here manually humanizing my own writing. Adding the equivalent of an ink smudge to prove I&#8217;m a real person.</em></p></blockquote><p>The irony nearly killed me. I&#8217;ve been doing this involuntarily my entire life. My tics are the original ink smudge. The original proof-of-humanity. Except I never had to add them on purpose; they were added for me, by a disorder I&#8217;d give anything to be rid of, and they happen to be the one thing a machine might not be able to ever realistically replicate.</p><p>Mistakes were made and they proved it was a bag of blood and bones at the keyboard, not bits and bytes in a Cedar Rapids data center.</p><p>We humans might not capture the world perfectly. Our sight fails, our hearing goes, our muscles wither. And yet, in a world of digital perfection where every i is dotted and every t is crossed, I wonder if minor imperfections will become the signature of human writing the way a brushstroke distinguishes a painting from a print. </p><p>Its v. it&#8217;s. </p><p>The dangling modifier. </p><p>The sentence that runs on for just a bit too long because the thought outpaced the grammar.</p><p>In this brave new world, these and more evolve from flaws into an assemblage of evidence.</p><div><hr></div><h3>Freaks, Weirdos, and the War for Originality</h3><p>I am not calling myself a freak. But the manifestation of my disorder is freaky, if not entirely freakish, and it makes sense to talk about things that are freaky at the opposite end of the spectrum from the polished panache of AI. As they sing in <em><a href="https://en.wikipedia.org/wiki/Shrek_the_Musical">Shrek The Musical</a></em>: &#8220;What makes us special makes us strong! Let your freak flag wave! Let your freak flag fly! Never take it down, never take it down. Raise it way up high!&#8221;</p><p>Alberto Romero put this better than I can in his piece <a href="https://www.thealgorithmicbridge.com/p/why-being-weird-is-your-superpower">Why Being Weird Is Your Superpower</a>:</p><blockquote><p><em>When AI closes one door, you can fixate on the door that was closed (&#8220;oh no, it can code better than me!&#8221;). Or you can realize that, by AI closing all the doors to the safer society-validated spots, you are suddenly free (&#8220;wait, who am I, actually?&#8221;). Society used to punish the non-average human as &#8220;under-average&#8221; because it decided on which trait measuring the average mattered in the first place! </em></p><p><em>Now, however, as order and predictability are outsourced to machines, you are free to explore variance again. You are free to tap unapologetically, unconditionally, into your authentic weirdness, wherever that takes you! The &#8220;average&#8221; is only defined for the traits society cares about. What do you care about? Deviance is now both self-love and rebellion.</em></p></blockquote><p>Deviance is now both self-love and rebellion. Which is a strange and wonderful thing to say, because it means the very qualities that got you punished in school or overlooked at work are the ones the machine can neither reach nor teach.</p><p>In writing, this rebellion takes the form of striking quirks and unhinged styles. As Bree Beauregard put it: </p><div class="comment" data-attrs="{&quot;url&quot;:&quot;https://open.substack.com/&quot;,&quot;commentId&quot;:111571192,&quot;comment&quot;:{&quot;id&quot;:111571192,&quot;date&quot;:&quot;2025-04-23T23:40:13.311Z&quot;,&quot;edited_at&quot;:null,&quot;body&quot;:&quot;the more chatgpt is around, the more i want to make my writing unhinged. if people are going to use ai to write and sell books just for profit, i&#8217;m definitely going to use writing as an exploration of creativity and art. anyone who complains about lowercase, or structure, or em dashes, needs to seriously reevaluate their relationship to the art of writing.&quot;,&quot;body_json&quot;:{&quot;type&quot;:&quot;doc&quot;,&quot;attrs&quot;:{&quot;schemaVersion&quot;:&quot;v1&quot;},&quot;content&quot;:[{&quot;type&quot;:&quot;paragraph&quot;,&quot;content&quot;:[{&quot;type&quot;:&quot;text&quot;,&quot;text&quot;:&quot;the more chatgpt is around, the more i want to make my writing unhinged. if people are going to use ai to write and sell books just for profit, i&#8217;m definitely going to use writing as an exploration of creativity and art. anyone who complains about lowercase, or structure, or em dashes, needs to seriously reevaluate their relationship to the art of writing.&quot;}]}]},&quot;restacks&quot;:444,&quot;reaction_count&quot;:5882,&quot;attachments&quot;:[],&quot;name&quot;:&quot;bree beauregard&quot;,&quot;user_id&quot;:7803921,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/8aeb58e9-1570-4181-9d4e-26f772fbd3b4_1836x3264.jpeg&quot;,&quot;user_bestseller_tier&quot;:null,&quot;userStatus&quot;:{&quot;bestsellerTier&quot;:null,&quot;subscriberTier&quot;:null,&quot;leaderboard&quot;:{&quot;ranking&quot;:&quot;trending&quot;,&quot;rank&quot;:76,&quot;publicationName&quot;:&quot;starved.&quot;,&quot;label&quot;:&quot;Literature&quot;,&quot;categoryId&quot;:&quot;339&quot;,&quot;publicationId&quot;:1590170},&quot;vip&quot;:false,&quot;badge&quot;:null,&quot;paidPublicationIds&quot;:[],&quot;subscriber&quot;:null}},&quot;source&quot;:null,&quot;forumChannel&quot;:null}" data-component-name="CommentPlaceholder"></div><p>And stand-up comedian <a href="https://www.linkedin.com/posts/ken-cheng-991849b6_ai-will-never-be-able-to-write-like-me-activity-7313940969354121216-FOQD">Ken Cheng</a> shows us the way with his own brand of touretting:</p><blockquote><p><em>AI will never be able to write like me.</em></p><p><em>I am now inserting random sentences into every post to throw off their language learning models. Any AI emulating me will radiator freak yellow horse spout nonsense.</em></p><p><em>I believe all creative content going forward should contain elements of randomness, to prevent being replicated by AI. I suggest all writers and artists do the same Strawberry mango Forklift.</em></p><p><em>Our creativity is the one thing that separates us from the machine. To protect it, we must embrace chaos, unpredictability and utter bollocks.</em></p><p><em>We can tuna fish tango foxtrot defeat AI. All. The. Time. Piss on carpet.</em></p></blockquote><p>This is not a strategy reserved for the creative types. We are all constantly solving problems, and those problems are often best solved by thinking laterally, by bringing whatever singular mix of character and lived experience we&#8217;ve accumulated to the table, especially the parts we were told to sand down.</p><p>Lulu Cheng Meservey put it well in <a href="https://www.getflack.com/p/standing-out">Standing Out</a>:</p><blockquote><p><em>It&#8217;s 2026 and everything is fake. Fake content by fake influencers with fake engagement from fake followers, launching fake products with fake testimonials. A Potemkin village on a global scale, a glossy facade propped up by heaps and heaps of beige slop. Temu for content. </em></p><p><em>In this world, the real has never been more precious, refreshing, special, and rare. We need real people, building real things that actually matter, through real discipline and effort, with real outcomes in the real world.</em></p></blockquote><p>Because polish is cheap. AI plus phone cameras means anyone can produce a flawless surface, which means a raw, imperfect aesthetic has become a credibility signal, the way a cracked spine on a used book tells you somebody actually read the damn thing.</p><p>We are entering an age where mistakes are the only proof of soul.</p><div><hr></div><h3>Mistakes Were Made</h3><p>After a lifetime of involuntary interruptions and countless hours spent studying voluntary ones, I keep coming back to the same place: <strong>Absent a digital watermark that proves <a href="https://www.whitenoise.email/p/the-inverse-mechanical-turk-meat">silicon strings</a> were all over a bit of writing, a manually inserted one works best: the tic, the typo, the boulder in the stream that creates the eddy and proves the water is real.</strong></p><p>My tics, both the ones I never asked for and the ones I chose (e.g. <a href="https://www.whitenoise.email/p/love">nearly every conversation I have with someone I love ends with five simple words: </a><em><a href="https://www.whitenoise.email/p/love">Love you and God bless</a></em>), are proof that a specific, unrepeatable person showed up and said something only they could say.</p><p>The machine will never stammer. It will never grunt at the wrong moment or bark an obscenity in a quiet room or fat-finger a sentence because the thought arrived faster than the hand could carry it. It is incapable of producing the kind of glorious, mortifying chaos that proves a human being was here, and that incapacity, which looks like its greatest strength, is actually its greatest limitation.</p><p>Maybe the machine will learn to fake the smudge. It will learn to drop a comma and misspell <em>the</em> and write in all lowercase and simulate the kind of roughness that currently passes for proof-of-humanity. And when it does, we will need something deeper than strategic imperfection to distinguish ourselves. We will need the thing that can&#8217;t be performed, because it was never a performance in the first place.</p><p>I have spent my entire life involuntarily demonstrating something that other people are now trying to fake on purpose (when writing, that is). I think that when the machines learn to fake it too, what will remain is not the tic itself but the living, breathing, maddening person who ends every meaningful phone call the same way, not because it&#8217;s a brand or a strategy or a bit, but because he really means it.</p><p><em>Love you and God bless.</em></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.whitenoise.email/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading White Noise! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><p>Per <a href="https://www.tomwhitenoise.com/">my about page</a>, White Noise is a work of experimentation. I view it as a sort of thinking aloud, a stress testing of my nascent ideas. Through it, I hope to sharpen my opinions against the whetstone of other people&#8217;s feedback, commentary, and input.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.whitenoise.email/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share White Noise&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://www.whitenoise.email/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share White Noise</span></a></p><p>If you want to discuss any of the ideas or musings mentioned above or have any books, papers, or links that you think would be interesting to share in a future edition of White Noise, please reach out to me by replying to this email or following me on <a href="https://x.com/twhite?s=21">X</a>.</p><p>With sincere gratitude,</p><p>Tom</p><div class="footnote" data-component-name="FootnoteToDOM"><a id="footnote-1" href="#footnote-anchor-1" class="footnote-number" contenteditable="false" target="_self">1</a><div class="footnote-content"><p>I recognize this might change. The models are improving at a rate that makes fools of anyone who draws permanent lines. But for the moment, the disorder that makes my life harder also makes me harder to copy.</p><p></p></div></div>]]></content:encoded></item><item><title><![CDATA[If You Give a Man a Checklist]]></title><description><![CDATA[The Productivity Paradox]]></description><link>https://www.whitenoise.email/p/if-you-give-a-man-a-checklist</link><guid isPermaLink="false">https://www.whitenoise.email/p/if-you-give-a-man-a-checklist</guid><dc:creator><![CDATA[Tom White]]></dc:creator><pubDate>Mon, 30 Mar 2026 13:49:39 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!AyHU!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F648c659f-b069-4d64-a7e3-e8fc4854cdad_868x1000.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<blockquote><p><em>Always it was the same, Furlong thought; always they carried mechanically on without pause, to the next job at hand. What would life be like, he wondered, if they were given time to think and reflect over things? Might their lives be different or much the same &#8212; or would they just lose the run of themselves?</em></p><p><em>&#8212;Claire Keegan, </em><a href="https://amzn.to/4t6yrWP">Small Things Like These</a></p><p><em>Of course the world of work begins to become &#8212; threatens to become &#8212; our only world, to the exclusion of all else. The demands of the working world grow ever more total, grasping ever more completely the whole of human existence. </em></p><p><em>&#8212;Josef Pieper</em></p></blockquote><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!AyHU!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F648c659f-b069-4d64-a7e3-e8fc4854cdad_868x1000.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!AyHU!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F648c659f-b069-4d64-a7e3-e8fc4854cdad_868x1000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!AyHU!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F648c659f-b069-4d64-a7e3-e8fc4854cdad_868x1000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!AyHU!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F648c659f-b069-4d64-a7e3-e8fc4854cdad_868x1000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!AyHU!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F648c659f-b069-4d64-a7e3-e8fc4854cdad_868x1000.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!AyHU!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F648c659f-b069-4d64-a7e3-e8fc4854cdad_868x1000.jpeg" width="868" height="1000" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/648c659f-b069-4d64-a7e3-e8fc4854cdad_868x1000.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1000,&quot;width&quot;:868,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:103364,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.whitenoise.email/i/192002683?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F648c659f-b069-4d64-a7e3-e8fc4854cdad_868x1000.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!AyHU!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F648c659f-b069-4d64-a7e3-e8fc4854cdad_868x1000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!AyHU!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F648c659f-b069-4d64-a7e3-e8fc4854cdad_868x1000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!AyHU!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F648c659f-b069-4d64-a7e3-e8fc4854cdad_868x1000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!AyHU!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F648c659f-b069-4d64-a7e3-e8fc4854cdad_868x1000.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><em>Above: An homage to the most accurate self-help book ever written.</em></p><div><hr></div><p>If you give a man a checklist, he&#8217;s going to want a pen.</p><p>If you give him a pen, he&#8217;ll start writing down everything he has to do today. Then everything he has to do this week. He&#8217;ll feel better already. Organized and in control.</p><p>If he feels in control, he&#8217;ll notice he&#8217;s been meaning to optimize his morning. So he&#8217;ll add that to the list. Wake up earlier. Meditate. Journal. Hydrate. Restrict his screentime. Maybe even throw in a cold shower. He&#8217;ll write all of this down and feel a small thrill.</p><p>If he optimizes his morning, he&#8217;ll need to protect it. So he&#8217;ll rearrange his evening. Meal prep. Screen curfew. Sleep hygiene. Supplements. He&#8217;ll download an app to track it. The app will suggest additional habits. He&#8217;ll add those, too.</p><p>If he tracks his habits, he&#8217;ll want to track his progress. He&#8217;ll start a spreadsheet. Columns for sleep, steps, water intake, deep work hours, pages read. He&#8217;ll color-code it. The spreadsheet will become the most beautiful thing he makes all week.</p><p>If he tracks his progress, he&#8217;ll notice a dip. A red cell. A missed day. He&#8217;ll feel a familiar tightness in his chest, the feeling of falling behind in a race he entered voluntarily. He&#8217;ll research why. He&#8217;ll find an article about energy management. He&#8217;ll add energy management to the list.</p><p>If he manages his energy, he&#8217;ll realize he needs to manage his time. He&#8217;ll try time-blocking. Then Pomodoro. Then a hybrid system. He&#8217;ll spend sixty minutes building a color-coded calendar that accounts for every waking hour. He won&#8217;t notice that this was, itself, an hour.</p><p>If he manages his time, he&#8217;ll wonder where it all goes. He&#8217;ll audit his week. He&#8217;ll discover he spends too much time on things that don&#8217;t align with his goals. This will require him to clarify his goals. He&#8217;ll make a list.</p><p>If he clarifies his goals, they&#8217;ll feel too abstract. He&#8217;ll need to break them into milestones. The milestones into tasks. The tasks into subtasks. Each subtask will get a due date. He&#8217;ll feel a momentary pulse of something like meaning. It will pass.</p><p>If the meaning passes, he&#8217;ll assume the system is the problem. He&#8217;ll search for a better system. He&#8217;ll read about Zettelkasten, Getting Things Done, the Eisenhower Matrix, the four-hour workweek, building a second brain. He&#8217;ll take notes. He&#8217;ll organize his notes into a system for managing systems.</p><p>If he manages his systems, he&#8217;ll realize he&#8217;s tired. Not physically tired. Tired the way a clock might be if it could feel the weight of its own ticking. He&#8217;ll add rest to the list. He&#8217;ll schedule it. Tuesday, 2 to 2:30. Rest.</p><p>If he rests on schedule, it won&#8217;t feel like rest. It will feel like a task shaped like rest. He&#8217;ll sit still and think about everything he could be doing instead. He&#8217;ll cut it short and check something off. The checking off will feel better than the resting did.</p><p>If checking things off feels good, he&#8217;ll add easier tasks just to check them off. &#8220;Make bed.&#8221; &#8220;Eat breakfast.&#8221; He knows this is cheating. He does it anyway. Dopamine is dopamine is dopamine, after all.</p><p>If the dopamine fades, he&#8217;ll feel behind again. He&#8217;ll feel behind in a way he can&#8217;t quite locate, a behind that lives somewhere beneath the tasks, within the spreadsheet, beside the morning routine. He&#8217;ll suspect the problem is deeper. He&#8217;ll add &#8220;do deeper work&#8221; to the list.</p><p>If he tries to do deeper work, he won&#8217;t know what that means. He&#8217;ll Google it. He&#8217;ll find a podcast. The podcast will recommend a book. The book will recommend a practice. The practice will require a daily habit. The habit will need to be tracked.</p><p>If the habit needs to be tracked, he&#8217;ll open the spreadsheet.</p><p>If he opens the spreadsheet, he&#8217;ll notice it&#8217;s gotten unwieldy with far too many columns and colors. He&#8217;ll feel a wave of something he doesn&#8217;t want to name. He&#8217;ll decide to start fresh. A clean slate driven by a new system. New quarter, new him, after all.</p><p>If he starts fresh, he&#8217;s going to need a checklist.</p><p>So he&#8217;ll make one.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.whitenoise.email/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading White Noise! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><p>Per <a href="https://www.tomwhitenoise.com/">my about page</a>, White Noise is a work of experimentation. I view it as a sort of thinking aloud, a stress testing of my nascent ideas. Through it, I hope to sharpen my opinions against the whetstone of other people&#8217;s feedback, commentary, and input.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.whitenoise.email/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share White Noise&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.whitenoise.email/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share White Noise</span></a></p><p>If you want to discuss any of the ideas or musings mentioned above or have any books, papers, or links that you think would be interesting to share in a future edition of White Noise, please reach out to me by replying to this email or following me on <a href="https://x.com/twhite?s=21">X</a>.</p><p>With sincere gratitude,</p><p>Tom</p>]]></content:encoded></item><item><title><![CDATA[Our Great Stasis]]></title><description><![CDATA[A Litany]]></description><link>https://www.whitenoise.email/p/our-great-stasis</link><guid isPermaLink="false">https://www.whitenoise.email/p/our-great-stasis</guid><dc:creator><![CDATA[Tom White]]></dc:creator><pubDate>Wed, 25 Mar 2026 14:22:54 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!yDm8!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c0eb59e-81a5-436b-85e8-c366ee5501f5_1200x1800.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<blockquote><p><em>We&#8217;re the middle children of history, man. No purpose or place. We have no Great War. No Great Depression. Our Great War&#8217;s a spiritual war. Our Great Depression is our lives.</em></p><p><em>&#8212;Chuck Palahniuk, </em><a href="https://amzn.to/4c4e3ij">Fight Club</a></p></blockquote><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!yDm8!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c0eb59e-81a5-436b-85e8-c366ee5501f5_1200x1800.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!yDm8!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c0eb59e-81a5-436b-85e8-c366ee5501f5_1200x1800.jpeg 424w, https://substackcdn.com/image/fetch/$s_!yDm8!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c0eb59e-81a5-436b-85e8-c366ee5501f5_1200x1800.jpeg 848w, https://substackcdn.com/image/fetch/$s_!yDm8!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c0eb59e-81a5-436b-85e8-c366ee5501f5_1200x1800.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!yDm8!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c0eb59e-81a5-436b-85e8-c366ee5501f5_1200x1800.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!yDm8!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c0eb59e-81a5-436b-85e8-c366ee5501f5_1200x1800.jpeg" width="1200" height="1800" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/1c0eb59e-81a5-436b-85e8-c366ee5501f5_1200x1800.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1800,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:373751,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.whitenoise.email/i/191799528?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c0eb59e-81a5-436b-85e8-c366ee5501f5_1200x1800.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!yDm8!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c0eb59e-81a5-436b-85e8-c366ee5501f5_1200x1800.jpeg 424w, https://substackcdn.com/image/fetch/$s_!yDm8!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c0eb59e-81a5-436b-85e8-c366ee5501f5_1200x1800.jpeg 848w, https://substackcdn.com/image/fetch/$s_!yDm8!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c0eb59e-81a5-436b-85e8-c366ee5501f5_1200x1800.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!yDm8!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1c0eb59e-81a5-436b-85e8-c366ee5501f5_1200x1800.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><em>Above: Modernity is just a mass of silhouettes at standstill.  </em></p><div><hr></div><p>So many tools, no one is working.</p><p>So many words, no one is writing.</p><p>So many articles, no one is reading.</p><p>So many courses, no one is learning.</p><p>So many options, no one is choosing.</p><p>So many podcasts, no one is listening.</p><p>So many connections, no one is talking.</p><p>So many opinions, no one is convincing.</p><p>So many doors, no one is knocking.</p><p>So many paths, no one is walking.</p><p>So many cures, no one is healing.</p><p>So many answers, no one is questioning.</p><p>So many jokes, no one is laughing.</p><p>So many tears, no one is crying.</p><p>So many prophets, no one is believing.</p><p>So many prayers, no one is kneeling.</p><p></p><p>So much intelligence, no one is thinking.</p><p>So much freedom, no one is free.</p><p>So much for so much that gives so little.&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;&#8203;</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.whitenoise.email/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share White Noise&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.whitenoise.email/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share White Noise</span></a></p><div><hr></div><p>Per <a href="https://www.tomwhitenoise.com/">my about page</a>, White Noise is a work of experimentation. I view it as a sort of thinking aloud, a stress testing of my nascent ideas. Through it, I hope to sharpen my opinions against the whetstone of other people&#8217;s feedback, commentary, and input.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.whitenoise.email/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading White Noise! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>If you want to discuss any of the ideas or musings mentioned above or have any books, papers, or links that you think would be interesting to share in a future edition of White Noise, please reach out to me by replying to this email or following me on <a href="https://x.com/twhite?s=21">X</a>.</p><p>With sincere gratitude,</p><p>Tom</p>]]></content:encoded></item><item><title><![CDATA[Before AI Takes Your Job, Fear Will]]></title><description><![CDATA[The Bank Run on Us]]></description><link>https://www.whitenoise.email/p/before-ai-takes-your-job-fear-will</link><guid isPermaLink="false">https://www.whitenoise.email/p/before-ai-takes-your-job-fear-will</guid><dc:creator><![CDATA[Tom White]]></dc:creator><pubDate>Mon, 23 Mar 2026 14:03:12 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!AFc_!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F270a8005-4836-4b67-bd92-1dd7aea0defd_500x385.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<blockquote><p><em>The only thing we have to fear is...fear itself.</em></p><p><em>&#8212;Franklin D. Roosevelt</em></p><p><em>Fear is the mind-killer. </em></p><p><em>&#8212;Frank Herbert, </em><a href="https://amzn.to/4rGU8vv">Dune</a></p><p><em>We suffer more in imagination than in reality.</em> </p><p><em>&#8212;Seneca</em></p></blockquote><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!AFc_!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F270a8005-4836-4b67-bd92-1dd7aea0defd_500x385.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!AFc_!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F270a8005-4836-4b67-bd92-1dd7aea0defd_500x385.jpeg 424w, https://substackcdn.com/image/fetch/$s_!AFc_!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F270a8005-4836-4b67-bd92-1dd7aea0defd_500x385.jpeg 848w, https://substackcdn.com/image/fetch/$s_!AFc_!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F270a8005-4836-4b67-bd92-1dd7aea0defd_500x385.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!AFc_!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F270a8005-4836-4b67-bd92-1dd7aea0defd_500x385.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!AFc_!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F270a8005-4836-4b67-bd92-1dd7aea0defd_500x385.jpeg" width="500" height="385" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/270a8005-4836-4b67-bd92-1dd7aea0defd_500x385.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:385,&quot;width&quot;:500,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:145632,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.whitenoise.email/i/191285378?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F270a8005-4836-4b67-bd92-1dd7aea0defd_500x385.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!AFc_!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F270a8005-4836-4b67-bd92-1dd7aea0defd_500x385.jpeg 424w, https://substackcdn.com/image/fetch/$s_!AFc_!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F270a8005-4836-4b67-bd92-1dd7aea0defd_500x385.jpeg 848w, https://substackcdn.com/image/fetch/$s_!AFc_!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F270a8005-4836-4b67-bd92-1dd7aea0defd_500x385.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!AFc_!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F270a8005-4836-4b67-bd92-1dd7aea0defd_500x385.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><em>Above: When craze crescendos.</em></p><div><hr></div><p><a href="https://www.reuters.com/technology/meta-plans-cut-up-20-percent-staff-2026-03-14/">Meta is reportedly planning layoffs</a> that could hit at least 20% of the company. Roughly 15,000 people. The purpose, per Reuters, is to offset the cost of spending $600 billion by 2028 on data centers.</p><p>Meta&#8217;s stock rose nearly 3% on the news. This was not unexpected; the company is following a playbook that has already worked. </p><p>A few weeks earlier, <a href="https://finance.yahoo.com/news/block-layoffs-reveal-dark-side-135500189.html">Block fired nearly half its workforce</a> &#8212; more than 4,000 people &#8212; with CEO Jack Dorsey proclaiming that AI &#8220;fundamentally changes what it means to build and run a company.&#8221; Block&#8217;s shares soared as much as 24% after the announcement.</p><p>Fifteen thousand jobs cut at Meta and the stock goes up.</p><p>Four thousand jobs slashed at Block and the stock surges 24%.</p><p>See a pattern?</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.whitenoise.email/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading White Noise! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>And, mind you, these upswings in price are not because these companies are hurting. (Meta posted more than $200 billion in revenue last year. Block&#8217;s gross profit was up 24% year over year.) Nor are they due to AI proving that it can do the work those people do.</p><p>No, the stocks went up because the market has learned to read layoffs as a buy signal. It&#8217;s a sad, mechanical sort of formula: fewer humans + higher margins + vague AI-speak = forward-thinking management.</p><p>The companies offered a bloodless human sacrifice and Wall Street bestowed its blessing.</p><p>This is neither a technology story nor, more broadly, technological determinism. It&#8217;s the social self-hypnosis of an entire economy acting on a conviction that has yet to be truly tested.</p><div><hr></div><p>In January, <em>Harvard Business Review </em>published a piece that should have chilled things considerably: <a href="https://hbr.org/2026/01/companies-are-laying-off-workers-because-of-ais-potential-not-its-performance">Companies Are Laying Off Workers Because of AI&#8217;s Potential &#8212; Not Its Performance</a>. In it, Thomas Davenport and Laks Srinivasan reported their findings after surveying more than 1,000 global executives at the end of 2025.</p><p>60% of organizations had already reduced headcount <em>in anticipation of </em>AI&#8217;s future impact. Another 29% had slowed hiring for the same reason. Only 2% reported making large layoffs tied to actual AI implementation.<a class="footnote-anchor" data-component-name="FootnoteAnchorToDOM" id="footnote-anchor-1" href="#footnote-1" target="_self">1</a></p><p><strong>60% cutting for potential. 2% cutting for performance.</strong></p><p>44% said generative AI was the hardest form of AI to assess for economic value. Employees think the productivity gains are far smaller than what executives expect. </p><p>Davenport and Srinivasan put it bluntly: <strong>companies are &#8220;making decisions to reduce headcount before they see the benefits of AI&#8217;s impact.&#8221;</strong></p><p>Though the technological promise hasn&#8217;t arrived, the layoffs sure as hell have.</p><div><hr></div><p>A while back, I wrote an essay titled <a href="https://www.whitenoise.email/p/you-better-believe-it-the-reflexive">You Better Believe It: The Reflexive Theory of Everything</a>. It explored George Soros&#8217;s theory of reflexivity:</p><blockquote><p><em>Reflexivity posits that our perceptions do not just reflect the world around us but shape it. [Soros] argues that financial markets are not merely passive mirrors of reality but are instead shaped by the perceptions and beliefs of the participants. This creates a feedback loop where initial beliefs influence actions that change outcomes, thus reinforcing or altering the original beliefs.</em></p></blockquote><p>I tracked reflexivity from markets to pandemic-era toilet paper:</p><blockquote><p><em>Recall the sudden spike of panic-buying and hoarding during COVID, a wave of activity caused by fears of shortages that led to, you guessed it, actual shortages.</em></p></blockquote><p>Across the chaotic variety of daily life, a simple fact holds: <strong>Reality is a lot more malleable than we think.</strong></p><p>In place of Descartes&#8217;s <em>Cogito, ergo sum</em>, I offered <em>Credo, ergo erit</em>. I believe, therefore it will be.</p><p>I wrote that essay about Babe Ruth and stock prices and job interviews. I meant it as a meditation on personal belief. Instead, it has metastasized into something with societal implications.</p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!E-Gc!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49a0965e-3070-475c-b7d3-542c7ba6fcea_313x156.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!E-Gc!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49a0965e-3070-475c-b7d3-542c7ba6fcea_313x156.png 424w, https://substackcdn.com/image/fetch/$s_!E-Gc!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49a0965e-3070-475c-b7d3-542c7ba6fcea_313x156.png 848w, https://substackcdn.com/image/fetch/$s_!E-Gc!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49a0965e-3070-475c-b7d3-542c7ba6fcea_313x156.png 1272w, https://substackcdn.com/image/fetch/$s_!E-Gc!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49a0965e-3070-475c-b7d3-542c7ba6fcea_313x156.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!E-Gc!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49a0965e-3070-475c-b7d3-542c7ba6fcea_313x156.png" width="313" height="156" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/49a0965e-3070-475c-b7d3-542c7ba6fcea_313x156.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:156,&quot;width&quot;:313,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;George Soros: Reflexivity and fallibility: guiding principles of  understanding and acting within social systems &#8211; Cogmach&quot;,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="George Soros: Reflexivity and fallibility: guiding principles of  understanding and acting within social systems &#8211; Cogmach" title="George Soros: Reflexivity and fallibility: guiding principles of  understanding and acting within social systems &#8211; Cogmach" srcset="https://substackcdn.com/image/fetch/$s_!E-Gc!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49a0965e-3070-475c-b7d3-542c7ba6fcea_313x156.png 424w, https://substackcdn.com/image/fetch/$s_!E-Gc!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49a0965e-3070-475c-b7d3-542c7ba6fcea_313x156.png 848w, https://substackcdn.com/image/fetch/$s_!E-Gc!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49a0965e-3070-475c-b7d3-542c7ba6fcea_313x156.png 1272w, https://substackcdn.com/image/fetch/$s_!E-Gc!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F49a0965e-3070-475c-b7d3-542c7ba6fcea_313x156.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p>We are psyching ourselves out so badly that the imagined future is beginning to govern the present. Companies are laying people off not because AI has already replaced them, but because executives fear a world in which it soon might.</p><p>Executives believe AI might soon substitute for labor; because of this they freeze hiring, cut teams, and redesign organizations around that expectation. Workers, seeing those moves, internalize scarcity and precarity. That anxiety then changes how they work, what they study, what risks they take, and what kinds of companies get built.</p><p>The prophecy doesn&#8217;t need to be true in order to start becoming true. The belief that AI will replace us &#8212; whether it&#8217;s real or a mirage &#8212; is doing the heavy lifting more than AI itself is as the jury is still very much out on whether these mechanical miracles are up to the task of replacing us wholesale.<a class="footnote-anchor" data-component-name="FootnoteAnchorToDOM" id="footnote-anchor-2" href="#footnote-2" target="_self">2</a></p><p>But it doesn&#8217;t matter. The belief is already doing the damage. What could be dictates what is, and what is then hardens into what will be.</p><p>Banking provides a timeless metaphor for this.</p><div><hr></div><p>Banks work because of trust. You deposit your money, I deposit mine, and nobody worries about getting it back because we all believe the system is sound. The money isn&#8217;t sitting in a vault as the bank lends most of it out and the collective belief holds the structure together.</p><p>A bank run starts not when the bank actually fails, but when enough people believe it <em>might</em> fail. (Just ask <a href="https://en.wikipedia.org/wiki/Collapse_of_Silicon_Valley_Bank">Silicon Valley Bank</a>.) They act on that belief. The acting creates the failure. The depositor who sees a line forming outside the branch and rushes to withdraw isn&#8217;t crazy. Each person in the line is behaving reasonably. The catastrophe is collective.</p><p>That&#8217;s what&#8217;s happening to the labor market.</p><p>The &#8220;bank&#8221; is the accumulated trust that human work has value, institutional knowledge matters, and judgment born from experience can&#8217;t be downloaded. The &#8220;depositors&#8221; are the CEOs, board members, and investors racing to withdraw their faith in that proposition before the guy across the street does it first. To be a CEO right now is to worry about getting AI right by 2026. Their fear has become their employees&#8217; severance package.</p><p>The mechanism runs like this:</p><ul><li><p>A belief forms: AI will replace most white-collar work.</p></li><li><p>The belief triggers layoffs.</p></li><li><p>The layoffs produce a signal: everyone&#8217;s cutting headcount because of AI.</p></li><li><p>The signal reinforces the belief.</p></li><li><p>The reinforced belief triggers more cuts.</p></li><li><p>And so it goes.</p></li></ul><p>In 2025, companies <a href="https://www.cbsnews.com/news/ai-layoffs-2026-artificial-intelligence-amazon-pinterest/">cited AI in more than 55,000 job eliminations</a>, twelve times the number from two years earlier. <a href="https://www.cnbc.com/2026/03/16/meta-ai-costs-mass-layoffs-20percent-up-premarket.html">Amazon alone cut 16,000</a>, <a href="https://www.reuters.com/business/world-at-work/dell-workforce-drops-10-fiscal-2026-filing-shows-2026-03-16/">Dell has shed 27% of its workforce since 2023</a>, and <a href="https://invezz.com/news/2026/03/16/ai-layoff-wave-hits-tech-45000-jobs-gone-in-early-2026/">over 45,000 tech jobs have vanished worldwide since January.</a></p><p>The market rewards each announcement: stocks tick up, narratives harden, and the next CEO takes the cue.</p><p>Then reflexivity does something worse. The layoffs hollow out the very capabilities that would make AI unnecessary. You fire the senior engineer who knows why the billing system breaks on Canadian tax calculations. That knowledge leaves with her. You gut the QA team that catches bugs a model would never flag. Your product degrades. Now you <em>need</em> AI to cover the gap you created. Because you burned the bridge behind you.</p><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;ea55583d-dccc-4c73-ab38-7002ca0c5e49&quot;,&quot;caption&quot;:&quot;The first principle is that you must not fool yourself and you are the easiest person to fool.<br /><br />&#8212;Richard P. Feynman&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;lg&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Efficiency, Abstraction, and Other Tragedies&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:1391545,&quot;name&quot;:&quot;Tom White&quot;,&quot;bio&quot;:&quot;Reading. Thinking. Writing at www.whitenoise.email&quot;,&quot;photo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4142beac-bd8e-4cc1-8637-b3af26e9a681_958x964.jpeg&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2026-03-16T14:10:21.760Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!1LOI!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F92163591-87ef-4e96-8b40-da224a25c1bd_972x1428.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.whitenoise.email/p/life-abstracted-away&quot;,&quot;section_name&quot;:null,&quot;video_upload_id&quot;:null,&quot;id&quot;:190845961,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:21,&quot;comment_count&quot;:9,&quot;publication_id&quot;:25492,&quot;publication_name&quot;:&quot;White Noise&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!9aPd!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb4635333-d5dd-4ce8-9ca3-37f4fe1cec0f_235x235.png&quot;,&quot;belowTheFold&quot;:true,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><p>The prophecy builds the very machine that fulfills it.</p><p>I wrote about this dynamic in that reflexivity essay, too. About how narratives consume the people who create them:</p><blockquote><p><em>We create personal myths and stories about who we are, and these myths gain a life of their own. They shape how others perceive us and how we perceive ourselves. Over time, we begin to conform to these narratives, even when they no longer serve us. The initial belief about who we are becomes a self-fulfilling prophecy, dictating our actions and limiting our potential.</em></p></blockquote><p>A CEO announces an &#8220;AI transformation.&#8221; The market applauds. Now he&#8217;s the AI CEO. Retreating would shatter the narrative. So the narrative hardens, and the company bends to fit it, even when the evidence says otherwise.</p><p><a href="https://fortune.com/2025/05/09/klarna-ai-humans-return-on-investment/">Klarna replaced 40% of its workforce with AI</a>, watched quality collapse, and hired humans back. </p><p><a href="https://www.entrepreneur.com/business-news/ibm-ceo-ai-replaced-hundreds-of-human-resources-staff/491341">IBM claimed AI replaced 8,000 workers</a>; the actual number was a couple hundred, and total headcount actually grew. </p><p><a href="https://fortune.com/2025/11/01/ceo-andy-jassy-amazon-layoffs-about-culture-not-ai/">Amazon&#8217;s CEO initially credited AI for its 14,000 job cuts</a>, then walked it back, citing that it&#8217;s &#8220;not even really AI-driven, not right now at least. It&#8217;s culture.&#8221; Meanwhile, <a href="https://www.cnbc.com/2026/03/10/amazon-plans-deep-dive-internal-meeting-address-ai-related-outages.html">Amazon convened an emergency engineering meeting</a> after AI-assisted code changes caused a string of outages that took its site down for six hours. </p><p>Cut the people, deploy the AI, watch the AI break things. The loop in miniature.</p><div><hr></div><p>I end this essay with a warning from my <a href="https://www.whitenoise.email/p/you-better-believe-it-the-reflexive">previous discussion of reflexivity</a>:</p><blockquote><p><em>Take the happy story of the Confident Job Seeker. She believes she is highly qualified and deserving of a job and, therefore, oozes steady confidence during her interview. This wows her interviewer, who proceeds to offer her the job, once again shaping reality in line with her initial belief.</em></p><p><em>Or, the sad tale of the Nervous Public Speaker. He is convinced that the audience will find his topic excruciatingly dull&#8212;so convinced, in fact, that the poor fellow proceeds to read his speech as quickly as possible from his notes, stumbling over his words and not once making eye contact. The audience, picking up on his discomfort, disengages, thus confirming his initial belief.</em></p></blockquote><p>We are choosing the Nervous Public Speaker&#8217;s path. We&#8217;re so sure AI will devour the labor market that we&#8217;re feeding it the labor market on a veritable platter &#8212; firing people at best on spec and <a href="https://www.whitenoise.email/p/stop-saying-vibes">vibes</a>, at worst because of a slide deck and all-consuming FOMO.</p><p>The toilet paper comparison from that earlier essay was supposed to be funny. Fears of shortage creating an actual, sh*tty shortage leading to pandemic absurdist theater.</p><p>Except now it isn&#8217;t toilet paper. It&#8217;s livelihoods. Institutional knowledge. The accumulated wisdom of people who know things no training dataset contains.</p><p>As I wrote, &#8220;like gravity, reflexivity is all around us but barely noticed unless we pay it attention. It exerts pressure that brings perception and reality ever closer.&#8221;</p><p>Like it or not, this is a bank run. </p><p>Similar to almost every bank run in history, it is driven not by insolvency but by the fear of insolvency. </p><p>A fear so powerful it produces the very outcome it dreads.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.whitenoise.email/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share White Noise&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.whitenoise.email/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share White Noise</span></a></p><div><hr></div><p>Per <a href="https://www.tomwhitenoise.com/">my about page</a>, White Noise is a work of experimentation. I view it as a sort of thinking aloud, a stress testing of my nascent ideas. Through it, I hope to sharpen my opinions against the whetstone of other people&#8217;s feedback, commentary, and input.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.whitenoise.email/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading White Noise! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p><p>If you want to discuss any of the ideas or musings mentioned above or have any books, papers, or links that you think would be interesting to share in a future edition of White Noise, please reach out to me by replying to this email or following me on <a href="https://x.com/twhite?s=21">X</a>.</p><p>With sincere gratitude,</p><p>Tom</p><div class="footnote" data-component-name="FootnoteToDOM"><a id="footnote-1" href="#footnote-anchor-1" class="footnote-number" contenteditable="false" target="_self">1</a><div class="footnote-content"><p>A fairly large number are simply clueless. 9% of respondents aren&#8217;t sure about the extent of or reason for AI headcount reductions.</p></div></div><div class="footnote" data-component-name="FootnoteToDOM"><a id="footnote-2" href="#footnote-anchor-2" class="footnote-number" contenteditable="false" target="_self">2</a><div class="footnote-content"><p>Andrej Karpathy's <a href="https://karpathy.ai/jobs/">US Job Market Visualizer</a> is worth a look here: even occupations with high AI exposure scores are more likely to be <em>reshaped</em> than eliminated, and demand for many of them could grow as each worker becomes more productive.</p></div></div>]]></content:encoded></item><item><title><![CDATA[Lines in the Sand]]></title><description><![CDATA[A Haiku]]></description><link>https://www.whitenoise.email/p/lines-in-the-sand</link><guid isPermaLink="false">https://www.whitenoise.email/p/lines-in-the-sand</guid><dc:creator><![CDATA[Tom White]]></dc:creator><pubDate>Wed, 18 Mar 2026 11:37:39 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!V98F!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faa1aed8a-aadc-41a9-98be-6aee29737ceb_1200x800.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<blockquote><p><em>what bargains we have made </em></p><p><em>we have </em></p><p><em>kept </em></p><p><em>and as the dogs of the hours </em></p><p><em>close in </em></p><p><em>nothing </em></p><p><em>can be taken </em></p><p><em>from us </em></p><p><em>but </em></p><p><em>our lives.</em></p><p><em>&#8212;Charles Bukowski</em></p></blockquote><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!V98F!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faa1aed8a-aadc-41a9-98be-6aee29737ceb_1200x800.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!V98F!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faa1aed8a-aadc-41a9-98be-6aee29737ceb_1200x800.jpeg 424w, https://substackcdn.com/image/fetch/$s_!V98F!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faa1aed8a-aadc-41a9-98be-6aee29737ceb_1200x800.jpeg 848w, https://substackcdn.com/image/fetch/$s_!V98F!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faa1aed8a-aadc-41a9-98be-6aee29737ceb_1200x800.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!V98F!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faa1aed8a-aadc-41a9-98be-6aee29737ceb_1200x800.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!V98F!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faa1aed8a-aadc-41a9-98be-6aee29737ceb_1200x800.jpeg" width="1200" height="800" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/aa1aed8a-aadc-41a9-98be-6aee29737ceb_1200x800.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:800,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:567225,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.whitenoise.email/i/191067460?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faa1aed8a-aadc-41a9-98be-6aee29737ceb_1200x800.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!V98F!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faa1aed8a-aadc-41a9-98be-6aee29737ceb_1200x800.jpeg 424w, https://substackcdn.com/image/fetch/$s_!V98F!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faa1aed8a-aadc-41a9-98be-6aee29737ceb_1200x800.jpeg 848w, https://substackcdn.com/image/fetch/$s_!V98F!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faa1aed8a-aadc-41a9-98be-6aee29737ceb_1200x800.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!V98F!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Faa1aed8a-aadc-41a9-98be-6aee29737ceb_1200x800.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><em>Above: Each a silent promise to self.</em></p><div><hr></div><h3>Draw lines in the sand.</h3><h3>They may fade, but you will know</h3><h3>what they once held in.</h3><div><hr></div><p>Per <a href="https://www.tomwhitenoise.com/">my about page</a>, White Noise is a work of experimentation. I view it as a sort of thinking aloud, a stress testing of my nascent ideas. Through it, I hope to sharpen my opinions against the whetstone of other people&#8217;s feedback, commentary, and input.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.whitenoise.email/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading White Noise! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>If you want to discuss any of the ideas or musings mentioned above or have any books, papers, or links that you think would be interesting to share in a future edition of White Noise, please reach out to me by replying to this email or following me on <a href="https://x.com/twhite?s=21">X</a>.</p><p>With sincere gratitude,</p><p>Tom</p>]]></content:encoded></item><item><title><![CDATA[Efficiency, Abstraction, and Other Tragedies]]></title><description><![CDATA[20 Ways We Live at Arm's Length]]></description><link>https://www.whitenoise.email/p/life-abstracted-away</link><guid isPermaLink="false">https://www.whitenoise.email/p/life-abstracted-away</guid><dc:creator><![CDATA[Tom White]]></dc:creator><pubDate>Mon, 16 Mar 2026 14:10:21 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!1LOI!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F92163591-87ef-4e96-8b40-da224a25c1bd_972x1428.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<blockquote><p><em>The purpose of abstraction is not to be vague, but to create a new semantic level in which one can be absolutely precise.</em></p><p><em>&#8212;Edsger Dijkstra</em></p><p><em>The first principle is that you must not fool yourself and you are the easiest person to fool.</em></p><p><em>&#8212;Richard P. Feynman</em></p></blockquote><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!1LOI!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F92163591-87ef-4e96-8b40-da224a25c1bd_972x1428.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!1LOI!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F92163591-87ef-4e96-8b40-da224a25c1bd_972x1428.png 424w, https://substackcdn.com/image/fetch/$s_!1LOI!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F92163591-87ef-4e96-8b40-da224a25c1bd_972x1428.png 848w, https://substackcdn.com/image/fetch/$s_!1LOI!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F92163591-87ef-4e96-8b40-da224a25c1bd_972x1428.png 1272w, https://substackcdn.com/image/fetch/$s_!1LOI!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F92163591-87ef-4e96-8b40-da224a25c1bd_972x1428.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!1LOI!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F92163591-87ef-4e96-8b40-da224a25c1bd_972x1428.png" width="972" height="1428" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/92163591-87ef-4e96-8b40-da224a25c1bd_972x1428.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1428,&quot;width&quot;:972,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2555936,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.whitenoise.email/i/190845961?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F92163591-87ef-4e96-8b40-da224a25c1bd_972x1428.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!1LOI!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F92163591-87ef-4e96-8b40-da224a25c1bd_972x1428.png 424w, https://substackcdn.com/image/fetch/$s_!1LOI!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F92163591-87ef-4e96-8b40-da224a25c1bd_972x1428.png 848w, https://substackcdn.com/image/fetch/$s_!1LOI!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F92163591-87ef-4e96-8b40-da224a25c1bd_972x1428.png 1272w, https://substackcdn.com/image/fetch/$s_!1LOI!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F92163591-87ef-4e96-8b40-da224a25c1bd_972x1428.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><em>Above: Was all that juice worth all that squeeze? </em></p><div><hr></div><p>IBM Fellow and co-creator of UML Grady Booch recently <a href="https://x.com/Grady_Booch/status/2026736492488568955">posted this on X</a>:</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!ntST!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff2c76366-42dd-4e8c-b64a-a2343c7dca09_1176x980.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!ntST!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff2c76366-42dd-4e8c-b64a-a2343c7dca09_1176x980.png 424w, https://substackcdn.com/image/fetch/$s_!ntST!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff2c76366-42dd-4e8c-b64a-a2343c7dca09_1176x980.png 848w, https://substackcdn.com/image/fetch/$s_!ntST!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff2c76366-42dd-4e8c-b64a-a2343c7dca09_1176x980.png 1272w, https://substackcdn.com/image/fetch/$s_!ntST!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff2c76366-42dd-4e8c-b64a-a2343c7dca09_1176x980.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!ntST!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff2c76366-42dd-4e8c-b64a-a2343c7dca09_1176x980.png" width="1176" height="980" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/f2c76366-42dd-4e8c-b64a-a2343c7dca09_1176x980.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:980,&quot;width&quot;:1176,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:225390,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.whitenoise.email/i/190845961?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff2c76366-42dd-4e8c-b64a-a2343c7dca09_1176x980.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!ntST!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff2c76366-42dd-4e8c-b64a-a2343c7dca09_1176x980.png 424w, https://substackcdn.com/image/fetch/$s_!ntST!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff2c76366-42dd-4e8c-b64a-a2343c7dca09_1176x980.png 848w, https://substackcdn.com/image/fetch/$s_!ntST!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff2c76366-42dd-4e8c-b64a-a2343c7dca09_1176x980.png 1272w, https://substackcdn.com/image/fetch/$s_!ntST!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff2c76366-42dd-4e8c-b64a-a2343c7dca09_1176x980.png 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Ones and zeros became assembly. </p><p>Assembly became high-order languages. </p><p>Languages became frameworks. </p><p>Frameworks became prompts. </p><p>Each layer moved the engineer further from the machine and closer to pure intent.</p><p>In January, Nvidia CEO Jensen Huang <a href="https://youtu.be/k-xtmISBCNE?si=mnz5RQou5zmLMJlp">gave this idea a much sharper edge</a>:</p><div id="youtube2-k-xtmISBCNE" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;k-xtmISBCNE&quot;,&quot;startTime&quot;:&quot;544&quot;,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/k-xtmISBCNE?start=544&amp;rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><p>Every job, he said, has tasks and purpose. </p><p>A radiologist&#8217;s task is studying scans. Their purpose is diagnosing disease. </p><p>A lawyer&#8217;s task is reading contracts. Their purpose is protecting clients. </p><p>A software engineer&#8217;s task is writing code. Their purpose is solving problems. </p><p>AI doesn&#8217;t eliminate the purpose. It simply abstracts away the task.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.whitenoise.email/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading White Noise! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>That distinction, task versus purpose, is the cleanest lens I&#8217;ve found for understanding what&#8217;s actually happening right now. Not just in software, but everywhere.</p><p>It's a comforting framework. Reassuring, even. The task gets automated, the purpose stays human. Everyone wins.</p><p>But it belies a deeper, darker question: what if the task was how you learned the purpose in the first place? </p><p>The radiologist who never studied a scan can't diagnose the disease. </p><p>The lawyer who never read a contract can't protect the client. </p><p>The task was never just a task. It was the very training ground.</p><p>Viewed this way, it's hard to feel entirely good about the fact that the entire history of life is one of raising the level of abstraction.</p><p>Across domains, relationships, and basic human actions, we&#8217;ve been peeling ourselves away from direct experience so gradually that we barely register the distance. </p><p>Each new layer promises convenience, scale, efficiency. </p><p>But this comes at great cost, as it removes a little more of <em>us</em> from the thing itself:</p><ol><li><p>Cooking a meal versus ordering from a menu versus tapping UberEats.</p></li><li><p>Speaking in person versus making a phone call versus sending a text.  </p></li><li><p>Shaking hands versus signing a document versus clicking DocuSign.</p></li><li><p>CLI versus GUI versus chatbot.</p></li><li><p>Tutoring a student versus recording a lecture versus publishing a course on Udemy.</p></li><li><p>Whittling wood versus operating a lathe versus sending a file to a 3D printer.</p></li><li><p>Knowing your neighbor versus joining a community Facebook group versus checking Nextdoor.</p></li><li><p>Tasting the sauce versus reading the recipe versus asking ChatGPT what&#8217;s missing.</p></li><li><p>Playing catch with your kid versus signing them up for a league versus tracking their stats in an app.</p></li><li><p>Haggling at a market versus comparing prices online versus letting a bot auto-buy at the lowest price.</p></li><li><p>Writing a letter of recommendation versus filling out a reference form versus clicking &#8220;endorse&#8221; on LinkedIn.</p></li><li><p>Navigating by landmarks versus reading a map versus following the blue dot on Google Maps.</p></li><li><p>Tuning a guitar by ear versus using a tuner clip versus using an app that auto-corrects pitch.</p></li><li><p>Confessing to a priest versus journaling versus typing into a therapy chatbot.</p></li><li><p>Reading a room versus sending a survey versus running sentiment analysis on Slack messages.</p></li><li><p>Picking fruit from a tree versus buying it at a farmer&#8217;s market versus subscribing to a meal kit service. </p></li><li><p>Dancing with someone versus swiping right versus letting an algorithm pick your match.</p></li><li><p>Arguing face-to-face versus writing an email versus letting AI draft your reply.</p></li><li><p>Fixing a leaky faucet versus calling a plumber versus submitting a request on TaskRabbit.</p></li><li><p>Mourning together at a funeral versus posting a tribute on Facebook versus letting your phone auto-generate a memory video.</p></li></ol><div><hr></div><p>If you want to see what life looks like at abstraction ground zero, watch a man spend six months making a sandwich entirely from scratch:</p><div id="youtube2-URvWSsAgtJE" class="youtube-wrap" data-attrs="{&quot;videoId&quot;:&quot;URvWSsAgtJE&quot;,&quot;startTime&quot;:null,&quot;endTime&quot;:null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/URvWSsAgtJE?rel=0&amp;autoplay=0&amp;showinfo=0&amp;enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><p>Total cost: $1,500. Result? Just okay. </p><p>We should be grateful for what convenience gives us. But we should also consider what we lose when we're this far from the realities of life.</p><p>Abstraction, like time, only moves in one direction. It promises to free us from the task so we can focus on the purpose. But something happens when the layers stack too high. We stop knowing how to do the thing we&#8217;ve been freed from. Then we stop knowing we ever could. The snake of abstraction eats its own tail and, in doing so, it swallows competence whole. This is the quiet danger of the cult of efficiency: not that we lose our jobs, but that we lose our capacity to do them.</p><p>Every layer of abstraction saves you effort. But convenience has a cost. </p><p>You.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.whitenoise.email/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share White Noise&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.whitenoise.email/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share White Noise</span></a></p><div><hr></div><p>Per <a href="https://www.tomwhitenoise.com/">my about page</a>, White Noise is a work of experimentation. I view it as a sort of thinking aloud, a stress testing of my nascent ideas. Through it, I hope to sharpen my opinions against the whetstone of other people&#8217;s feedback, commentary, and input.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.whitenoise.email/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading White Noise! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>If you want to discuss any of the ideas or musings mentioned above or have any books, papers, or links that you think would be interesting to share in a future edition of White Noise, please reach out to me by replying to this email or following me on <a href="https://x.com/twhite?s=21">X</a>.</p><p>With sincere gratitude,</p><p>Tom</p>]]></content:encoded></item><item><title><![CDATA[Mistakes Were Made]]></title><description><![CDATA[A Confession]]></description><link>https://www.whitenoise.email/p/mistakes-were-made</link><guid isPermaLink="false">https://www.whitenoise.email/p/mistakes-were-made</guid><dc:creator><![CDATA[Tom White]]></dc:creator><pubDate>Fri, 13 Mar 2026 12:51:34 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!nPln!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa657a41f-44bb-4082-90b4-c09ff695eb3e_936x924.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<blockquote><p><em>Murder is always a mistake. One should never do anything that one cannot talk about after dinner. </em></p><p><em>&#8212;Oscar Wilde</em></p></blockquote><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!nPln!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa657a41f-44bb-4082-90b4-c09ff695eb3e_936x924.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!nPln!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa657a41f-44bb-4082-90b4-c09ff695eb3e_936x924.png 424w, https://substackcdn.com/image/fetch/$s_!nPln!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa657a41f-44bb-4082-90b4-c09ff695eb3e_936x924.png 848w, https://substackcdn.com/image/fetch/$s_!nPln!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa657a41f-44bb-4082-90b4-c09ff695eb3e_936x924.png 1272w, https://substackcdn.com/image/fetch/$s_!nPln!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa657a41f-44bb-4082-90b4-c09ff695eb3e_936x924.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!nPln!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa657a41f-44bb-4082-90b4-c09ff695eb3e_936x924.png" width="936" height="924" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/a657a41f-44bb-4082-90b4-c09ff695eb3e_936x924.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:924,&quot;width&quot;:936,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1008918,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.whitenoise.email/i/190647486?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa657a41f-44bb-4082-90b4-c09ff695eb3e_936x924.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!nPln!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa657a41f-44bb-4082-90b4-c09ff695eb3e_936x924.png 424w, https://substackcdn.com/image/fetch/$s_!nPln!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa657a41f-44bb-4082-90b4-c09ff695eb3e_936x924.png 848w, https://substackcdn.com/image/fetch/$s_!nPln!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa657a41f-44bb-4082-90b4-c09ff695eb3e_936x924.png 1272w, https://substackcdn.com/image/fetch/$s_!nPln!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa657a41f-44bb-4082-90b4-c09ff695eb3e_936x924.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><div class="preformatted-block" data-component-name="PreformattedTextBlockToDOM"><label class="hide-text" contenteditable="false">Text within this block will maintain its original spacing when published</label><pre class="text">"Mistakes were made, though I&#8217;m just fine&#8212;"
the man remarked about the crime.
He sat at the bar and nursed a beer,
he looked my way and began to leer.

&#8220;Who are you? And what do you want?&#8221;
he growled at me, all bluster and taunt.

&#8220;No one, sir,&#8221; I said, looking down,
my lips gone tight, my whole face a frown.

He slammed his glass and cracked a grin,
said, &#8220;Do you know who I am? Do you know where I&#8217;ve been?
Do y&#8217;know the name that runs this town?
The name that makes all lawmen frown?&#8221;

I shook my head. He didn&#8217;t care.
He was fixin&#8217; to tell me right then and there.

&#8220;Mistakes were made&#8212;they always are&#8212;
whether robbing a bank near or far.
The one we did was right in town,
three men entered, no one sat down.

I brought my boys&#8212;my flesh, my blood&#8212;
we came with guns and there we stood.
Masked and ready with nothing to lose,
three cruel sinners with something to prove.

We told them all to hit the floor,
grabbed the cash and hit the door.
Shots rang out and someone bled good,
the hot red lifestuff leaked on the wood.

I told my boys to keep it cool,
but panic makes a man a fool.
Tommy dropped the bag and ran,
Jackie, the idjit, had no plan.

Tommy caught a bullet clean,
worst damn thing I&#8217;ve ever seen.
Jackie ran but not too far,
they found him crouching under a car.

My boys went down, they&#8217;re both gone now,
the devil came to collect his vow.
From me, a sinner who made an unholy pact,
with the big man downstairs, one I can&#8217;t take back.

But me? I walked. I slipped the net.
I&#8217;m the one they haven&#8217;t caught just yet.
A free man, drinking, still alive,
only one of three to truly survive.&#8221;

I swallowed hard. I shouldn&#8217;t have come.
The barkeep polished a glass, playing dumb.
But his eyes flicked once&#8212;just once&#8212;my way,
and I understood there was nothing to say.

The barkeep knew. He was very much in.
This wasn&#8217;t a story. This was a sin
dressed up like confession at very last call,
told to a stranger pinned on the wall.

&#8220;Mistakes were made, that&#8217;s for sure.
Yours was coming through this door.&#8221;

He reached beneath his coat so slow,
pulled the steel and let it show.

The barkeep turned and wiped the glass,
well aware of what would pass.

&#8220;Mistakes were made,&#8221; the man said low.
&#8220;And you, my friend, have got to go.&#8221;

The shot rang out. I hit the floor.
The barkeep stood up and locked the door.

Mistakes were made beneath the sun,
mistakes were made by everyone&#8212;
the son who ran, the son who dropped,
me who should have never stopped
to drink a beer I&#8217;d never finish,
in a bar with no one else in it.

Dead on the floor and out of sight.
Mistakes were made, you&#8217;re goddamn right.</pre></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.whitenoise.email/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share White Noise&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.whitenoise.email/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share White Noise</span></a></p><div><hr></div><p>Per <a href="https://www.tomwhitenoise.com/">my about page</a>, White Noise is a work of experimentation. I view it as a sort of thinking aloud, a stress testing of my nascent ideas. Through it, I hope to sharpen my opinions against the whetstone of other people&#8217;s feedback, commentary, and input.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.whitenoise.email/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading White Noise! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>If you want to discuss any of the ideas or musings mentioned above or have any books, papers, or links that you think would be interesting to share in a future edition of White Noise, please reach out to me by replying to this email or following me on <a href="https://x.com/twhite?s=21">X</a>.</p><p>With sincere gratitude,</p><p>Tom</p>]]></content:encoded></item><item><title><![CDATA[The Santa Claus Theory of Work]]></title><description><![CDATA[Why Enough Will Be the Hardest Word to Say in the AI Economy]]></description><link>https://www.whitenoise.email/p/the-santa-claus-theory-of-work</link><guid isPermaLink="false">https://www.whitenoise.email/p/the-santa-claus-theory-of-work</guid><dc:creator><![CDATA[Tom White]]></dc:creator><pubDate>Tue, 10 Mar 2026 15:32:12 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!2llg!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F07ebb0e7-0d91-43f1-882e-57a778367570_2048x1153.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<blockquote><p><em>I will work harder! </em></p><p><em>&#8212;Boxer, </em><a href="https://amzn.to/47pSQO1">Animal Farm</a></p><p><em>Totalitarianism means that everything serves politics; everything becomes a tool. This is what &#8216;total work&#8217; means: everything serves work...We tend to overwork as a means of self-escape, as a way of trying to justify our existence.</em></p><p><em>&#8212;Josef Pieper</em></p></blockquote><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!2llg!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F07ebb0e7-0d91-43f1-882e-57a778367570_2048x1153.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!2llg!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F07ebb0e7-0d91-43f1-882e-57a778367570_2048x1153.png 424w, https://substackcdn.com/image/fetch/$s_!2llg!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F07ebb0e7-0d91-43f1-882e-57a778367570_2048x1153.png 848w, https://substackcdn.com/image/fetch/$s_!2llg!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F07ebb0e7-0d91-43f1-882e-57a778367570_2048x1153.png 1272w, https://substackcdn.com/image/fetch/$s_!2llg!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F07ebb0e7-0d91-43f1-882e-57a778367570_2048x1153.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!2llg!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F07ebb0e7-0d91-43f1-882e-57a778367570_2048x1153.png" width="2048" height="1153" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/07ebb0e7-0d91-43f1-882e-57a778367570_2048x1153.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1153,&quot;width&quot;:2048,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1712798,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!2llg!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F07ebb0e7-0d91-43f1-882e-57a778367570_2048x1153.png 424w, https://substackcdn.com/image/fetch/$s_!2llg!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F07ebb0e7-0d91-43f1-882e-57a778367570_2048x1153.png 848w, https://substackcdn.com/image/fetch/$s_!2llg!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F07ebb0e7-0d91-43f1-882e-57a778367570_2048x1153.png 1272w, https://substackcdn.com/image/fetch/$s_!2llg!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F07ebb0e7-0d91-43f1-882e-57a778367570_2048x1153.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><em>Above: Comrade Claus, reporting for never-ending duty.</em></p><div><hr></div><p>What does Santa actually do?</p><p>Think about it. He makes a list. He checks it twice. He oversees a workshop full of laborers who never sleep, never complain, never ask for a raise. When they&#8217;re finished, he manages the delivery. He gets the kisses from Mrs. Claus, the gallons of milk, the dozens of cookies, and the timeless songs that captivate a grateful globe year in and year out.</p><p>He doesn&#8217;t make the toys.</p><p>The most beloved figure in Western childhood is a middle manager with a great brand. He runs a sweatshop at the North Pole (the irony is so sweet that you can taste it) and somehow we sing about it.</p><p>Silicon Valley is building the North Pole. AI is the elf. You (the engineer, the marketer, the writer, the strategist, the knowledge worker) are being promoted to Santa.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.whitenoise.email/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading White Noise! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>Your new job is the long, winding, interminable list.</p><p>And the list never ends. Christmas is just Santa&#8217;s torturous treadmill: just as one year closes, the next one opens. His only true day off is December 25th, and even that is a day of delivery, logistics, and dissemination. The man gets no offseason. Just another list.</p><p>Merry Christmas! Now get back to work in the coldest circle of holly jolly hell.</p><div><hr></div><p>Recall how it felt before the promotion.</p><p>First drafts of projects and papers and presentations used to take all day. Your work led to bad ones, downright dreadful ones, even clumsy ones. But the clumsiness was where something happened. You&#8217;d push through a wall and find the idea you didn&#8217;t know you were looking for. </p><p>Just like that, four hours would vanish and you would enter flow&#8212;that wondrous state psychologists can measure but can&#8217;t manufacture, the place where skill meets challenge and time simply melts away.</p><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;5c53108b-bcfc-4601-8f2d-88fdf4bcae32&quot;,&quot;caption&quot;:&quot;When you offload the struggle to machines, you might get clarity faster, but you lose the capacity that clarity comes from. You skip the pressure that turns graphite into diamond.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;lg&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Training Until Failure, Thinking Until Fatigue&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:1391545,&quot;name&quot;:&quot;Tom White&quot;,&quot;bio&quot;:&quot;Reading. Thinking. Writing at www.whitenoise.email&quot;,&quot;photo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4142beac-bd8e-4cc1-8637-b3af26e9a681_958x964.jpeg&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2025-10-27T18:44:21.282Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!ABsC!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F483a7d6e-b6ee-4de6-bb05-8b20276c5d15_365x547.jpeg&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.whitenoise.email/p/training-until-failure-thinking-until&quot;,&quot;section_name&quot;:null,&quot;video_upload_id&quot;:null,&quot;id&quot;:177296159,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:34,&quot;comment_count&quot;:8,&quot;publication_id&quot;:25492,&quot;publication_name&quot;:&quot;White Noise&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!9aPd!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb4635333-d5dd-4ce8-9ca3-37f4fe1cec0f_235x235.png&quot;,&quot;belowTheFold&quot;:true,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><p>The AI workflow replaces all of that with something else. You prompt. You wait. You read what comes back. You squint at it.</p><p>Is this right? Sort of.</p><p>Is this good? Kind of.</p><p>What&#8217;s wrong with it? Hard to say. Something.</p><p>You fix a sentence. You re-prompt. You read again. You approve.</p><p>You have become a building inspector for houses you didn&#8217;t build. The houses look fine. You won&#8217;t know until someone moves in and the pipes burst at 3 AM.</p><p>Making things fills you up. Checking things hollows you out.</p><p>Every person who has ever written something knows the difference between the day you wrote five pages and the day you copyedited someone else&#8217;s five pages. One sends you to bed tired and satisfied. The other sends you to bed tired and irritable.</p><p>AI turns every worker into a copyeditor. The cruel part is that nobody ever dreamed of becoming one. </p><p>No kid said <em>when I grow up, I want to review other people&#8217;s work for a living.</em> But that&#8217;s the promotion AI is offering.</p><div><hr></div><p>A software engineer named Siddhant Khare recently <a href="https://siddhantkhare.com/writing/ai-fatigue-is-real">wrote about</a> what this feels like on the ground. His summary of the paradox is worth quoting at length:</p><blockquote><p><em>AI genuinely makes individual tasks faster. That&#8217;s not a lie. What used to take me 3 hours now takes 45 minutes. Drafting a design doc, scaffolding a new service, writing test cases, researching an unfamiliar API. All faster.</em></p><p><em>But my days got harder. Not easier. Harder.</em></p><p><em>The reason is simple once you see it, but it took me months to figure out. When each task takes less time, you don&#8217;t do fewer tasks. You do more tasks. Your capacity appears to expand, so the work expands to fill it. And then some. Your manager sees you shipping faster, so the expectations adjust. You see yourself shipping faster, so your own expectations adjust. The baseline moves.</em></p></blockquote><p>Before AI, Khare would spend a full day on one design problem. Sketch on paper. Think in the shower. Walk around the block. Come back with clarity. One problem, one day. Now he touches six problems before lunch, because each one &#8220;only takes an hour with AI.&#8221; But context-switching between six problems is brutal. The AI doesn&#8217;t get tired between problems. He does.</p><p>He put his finger on the exact inversion:</p><blockquote><p><em>Before AI, my job was: think about a problem, write code, test it, ship it. I was the creator. The maker. That&#8217;s what drew most of us to engineering in the first place &#8212; the act of building.</em></p><p><em>After AI, my job increasingly became: prompt, wait, read output, evaluate output, decide if output is correct, decide if output is safe, decide if output matches the architecture, fix the parts that don&#8217;t, re-prompt, repeat. I became a reviewer. A judge. A quality inspector on an assembly line that never stops.</em></p></blockquote><p>His conclusion was blunt: AI reduces the cost of production but increases the cost of everything else. And the &#8220;everything else&#8221; falls on you, Mr. Claus.</p><p>Santa doesn&#8217;t just check the list. He inspects every toy. And the toys just keep on a-coming.</p><div><hr></div><p>None of this is new. The math was worked out in Victorian England.</p><p>In 1865, British economist William Stanley Jevons noticed something strange. England had gotten dramatically better at using coal. New steam engines extracted more work from less fuel. You&#8217;d think England would use less coal.</p><p>England used more. Much more.</p><p>Efficiency didn&#8217;t reduce consumption. It reduced cost. And when cost drops, demand doesn&#8217;t hold steady. It explodes. Coal became viable for things nobody would have burned it for before and the savings plowed into ever more coal.</p><p>This became known as Jevons&#8217; Paradox: making a resource cheaper to use doesn&#8217;t conserve it. It devours it.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!uc0A!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35e845aa-8870-4531-96a0-705018e71e19_1096x1106.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!uc0A!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35e845aa-8870-4531-96a0-705018e71e19_1096x1106.png 424w, https://substackcdn.com/image/fetch/$s_!uc0A!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35e845aa-8870-4531-96a0-705018e71e19_1096x1106.png 848w, https://substackcdn.com/image/fetch/$s_!uc0A!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35e845aa-8870-4531-96a0-705018e71e19_1096x1106.png 1272w, https://substackcdn.com/image/fetch/$s_!uc0A!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35e845aa-8870-4531-96a0-705018e71e19_1096x1106.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!uc0A!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35e845aa-8870-4531-96a0-705018e71e19_1096x1106.png" width="1096" height="1106" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/35e845aa-8870-4531-96a0-705018e71e19_1096x1106.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1106,&quot;width&quot;:1096,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!uc0A!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35e845aa-8870-4531-96a0-705018e71e19_1096x1106.png 424w, https://substackcdn.com/image/fetch/$s_!uc0A!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35e845aa-8870-4531-96a0-705018e71e19_1096x1106.png 848w, https://substackcdn.com/image/fetch/$s_!uc0A!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35e845aa-8870-4531-96a0-705018e71e19_1096x1106.png 1272w, https://substackcdn.com/image/fetch/$s_!uc0A!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35e845aa-8870-4531-96a0-705018e71e19_1096x1106.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Parkinson saw the other half. C. Northcote Parkinson was a British naval historian who, in 1955, opened an essay in <em>The Economist</em> with a sentence that became more famous than anything else he ever wrote: &#8220;Work expands so as to fill the time available for its completion.&#8221; He&#8217;d watched the British civil service grow and grow even as the Empire it administered shrank and shrank. Fewer colonies, more bureaucrats. His law was a joke. It was also obviously true. Give a team a week to do what could be done in a day, and somehow the week fills up. Meetings breed. Scope creeps. Bureaucracy thickens.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Xp-D!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa61bce51-e808-4bc2-8059-fe72fdbac3f0_1164x650.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Xp-D!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa61bce51-e808-4bc2-8059-fe72fdbac3f0_1164x650.png 424w, https://substackcdn.com/image/fetch/$s_!Xp-D!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa61bce51-e808-4bc2-8059-fe72fdbac3f0_1164x650.png 848w, https://substackcdn.com/image/fetch/$s_!Xp-D!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa61bce51-e808-4bc2-8059-fe72fdbac3f0_1164x650.png 1272w, https://substackcdn.com/image/fetch/$s_!Xp-D!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa61bce51-e808-4bc2-8059-fe72fdbac3f0_1164x650.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Xp-D!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa61bce51-e808-4bc2-8059-fe72fdbac3f0_1164x650.png" width="1164" height="650" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/a61bce51-e808-4bc2-8059-fe72fdbac3f0_1164x650.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:650,&quot;width&quot;:1164,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Xp-D!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa61bce51-e808-4bc2-8059-fe72fdbac3f0_1164x650.png 424w, https://substackcdn.com/image/fetch/$s_!Xp-D!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa61bce51-e808-4bc2-8059-fe72fdbac3f0_1164x650.png 848w, https://substackcdn.com/image/fetch/$s_!Xp-D!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa61bce51-e808-4bc2-8059-fe72fdbac3f0_1164x650.png 1272w, https://substackcdn.com/image/fetch/$s_!Xp-D!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa61bce51-e808-4bc2-8059-fe72fdbac3f0_1164x650.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>These aren&#8217;t parallel observations. They intersect with unimaginable consequences.</p><p>The collision of Jevons&#8217; Paradox with Parkinson&#8217;s Law is a perfect catalyst for complete, utter, deadening, soul-sucking burnout. Work expands infinitely when AI removes any and all barriers (whether cost or effort) leaving nothing to stop the flood.</p><p>AI makes cognitive work nearly free to produce.</p><p>Jevons: because it&#8217;s cheap, we produce absurd quantities. The volume of output metastasizes because nothing stops it.</p><p>Then Parkinson: the management of all that output expands to fill every hour we supposedly saved. You don&#8217;t get your afternoon back. You get a second shift. The first shift is prompting while the second shift is sorting through what came out.</p><p>The elves are tireless. That&#8217;s the problem. Santa never gets to go home. Somewhere along the way, Ho Ho Ho turns into Oh Hell No.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.whitenoise.email/?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share White Noise&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.whitenoise.email/?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share White Noise</span></a></p><div><hr></div><p>Traditional burnout comes from doing too much. AI burnout comes from doing too much of nothing, from spending your days evaluating outputs you had no hand in creating. Full of decisions yet empty of making.</p><p>There is something honest about being tired from work you did yourself. </p><p>There is something poisonous about being tired from work you supervised.</p><p>Byung-Chul Han saw this before the tools arrived. As I <a href="https://www.whitenoise.email/p/stop-literally-fast-forwarding-your">wrote previously</a>, Han diagnoses the inner mechanics with surgical precision:</p><blockquote><p><em>The society of laboring and achievement is not a free society. It generates new constraints. Ultimately, the dialectic of master and slave does not yield a society where everyone is free and capable of leisure, too. Rather, it leads to a society of work in which the master himself has become a laboring slave. In this society of compulsion, everyone carries a work camp inside. This labor camp is defined by the fact that one is simultaneously prisoner and guard, victim and perpetrator. One exploits oneself.</em></p></blockquote><p>AI finishes what Han diagnosed. The old exploitation came from outside in the form of a boss, a system, a quota. You could point at the thing grinding you down.</p><p>AI exploitation comes from inside. Nobody forces you to prompt the machine at 11 PM. Nobody makes you generate a fifth variation of the deck. You do it because you can. Because the tool is sitting there, the distance between &#8220;done&#8221; and &#8220;more&#8221; has collapsed to zero, and your own ambition won&#8217;t let you stop.</p><p>Then, just like that, you have become prisoner, guard, and ever-open workshop all in one.</p><div><hr></div><p>You see, AI eliminates any and all natural stopping points. Like a bull with indestructible horns, the knowledge worker barrels through every hindrance, every pothole, every roadblock, powered by an indefatigable miracle made of sand.</p><p>You used to stop writing when you were tired. When you hit a wall. When your skill ran out. Those were organic limits built into the act itself. You couldn&#8217;t keep going because <em>you</em> couldn&#8217;t keep going. The constraint was human. It was also, quietly, a mercy.</p><p>AI removes the constraint. The machine doesn&#8217;t get tired. It doesn&#8217;t hit walls. And so the only thing standing between you and infinite output is your willingness to keep going.</p><p>Willingness is a terrible fence.</p><p>Don&#8217;t believe me? Look at screen time. </p><p>Americans already spend seven hours a day staring at their phones, tablets, and computers. Over half say they want to cut back. They don&#8217;t. If we can&#8217;t tear ourselves away from the supercomputers in our pockets&#8212;devices that merely entertain us&#8212;imagine the agony of disconnecting from superintelligence that does our jobs (let alone our thinking) for us.</p><p>Soon enough (pun intended), enough will be the most expensive word in the AI economy because everything around you will punish you for saying it. If you can produce more, and your competitor is producing more, then the standard of &#8220;done&#8221; dissolves. There is always another variation. Another draft. Another angle. The machine will always say yes.</p><p>As Packy McCormick <a href="https://www.notboring.co/p/shopify-and-the-hard-thing-about-a05">wrote</a>:</p><blockquote><p><em>Here&#8217;s the hard thing about easy things: if everyone can do something, there&#8217;s no advantage to doing it, but you still have to do it anyway just to keep up...</em></p><p><em>When every rebel is armed, none really is. It&#8217;s like when you played GoldenEye 007 as a kid. Getting the Golden Gun the hard way was dope. Everyone getting the Golden Gun with a cheat code made the game suck.</em></p></blockquote><p>You have to be the one who says no without any of the cues that used to say it for you.</p><div><hr></div><p>Santa&#8217;s got a great gig, we&#8217;re told. He doesn&#8217;t have to make the toys anymore.</p><p>Nobody asks whether making the toys was the point.</p><p>The elves work in the background. They don&#8217;t need sleep. They don&#8217;t need meaning. They don&#8217;t need to feel the satisfaction of a thing made well. They just produce.</p><p>Somewhere above them, reading the list, checking it twice, scrolling through outputs he didn&#8217;t make and can&#8217;t quite evaluate, Santa sits in his workshop.</p><p>He used to be a master craftsman.</p><p>Now he&#8217;s a logistics coordinator with a brand.</p><p>We&#8217;re all becoming him.</p><p>We will surely be fat. The jury is still out on jolly. </p><p>What is certain is that the belly laugh of <em>ho ho ho</em> will morph into the panting <em>heh heh heh</em> of a man fondly recalling his past, hating his present, and dreading his future. This new era of work is total, consuming, deadening&#8212;and it leaves no room for the one thing that might actually save us.</p><div><hr></div><p><a href="https://narendragoidani.medium.com/but-i-have-something-he-will-never-have-enough-8036d03d089b">Kurt Vonnegut once told a story about Joseph Heller</a> that I think about all the time:</p><blockquote><p><em>True story, Word of Honor:</em></p><p><em>Joseph Heller, an important and funny writer</em></p><p><em>now dead,</em></p><p><em>and I were at a party given by a billionaire</em></p><p><em>on Shelter Island.</em></p><p><em>I said, &#8220;Joe, how does it make you feel</em></p><p><em>to know that our host only yesterday</em></p><p><em>may have made more money</em></p><p><em>than your novel &#8216;Catch-22&#8217;</em></p><p><em>has earned in its entire history?&#8221;</em></p><p><em>And Joe said, &#8220;I&#8217;ve got something he can never have.&#8221;</em></p><p><em>And I said, &#8220;What on earth could that be, Joe?&#8221;</em></p><p><em>And Joe said, &#8220;The knowledge that I&#8217;ve got enough.&#8221;</em></p><p><em>Not bad! Rest in peace!</em></p></blockquote><p>Enough is neither a productivity hack nor a time management strategy. It&#8217;s a countercultural philosophical position. It might also be a lifeline.</p><p>It means accepting that you could do more and choosing not to; treating your limits not as problems but as gifts; and deciding that the point of work was never the output, but <a href="https://www.whitenoise.email/p/rick-rubin-is-the-future-of-work">the work, itself</a>.</p><p>Let the elves have the toys.</p><p>I&#8217;d rather make something with my hands.</p><div class="captioned-button-wrap" data-attrs="{&quot;url&quot;:&quot;https://www.whitenoise.email/p/the-santa-claus-theory-of-work?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="CaptionedButtonToDOM"><div class="preamble"><p class="cta-caption">Thanks for reading White Noise! This post is public so feel free to share it.</p></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.whitenoise.email/p/the-santa-claus-theory-of-work?utm_source=substack&utm_medium=email&utm_content=share&action=share&quot;,&quot;text&quot;:&quot;Share&quot;}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.whitenoise.email/p/the-santa-claus-theory-of-work?utm_source=substack&utm_medium=email&utm_content=share&action=share"><span>Share</span></a></p></div><div><hr></div><p>Per <a href="https://www.tomwhitenoise.com/">my about page</a>, White Noise is a work of experimentation. I view it as a sort of thinking aloud, a stress testing of my nascent ideas. Through it, I hope to sharpen my opinions against the whetstone of other people&#8217;s feedback, commentary, and input.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.whitenoise.email/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading White Noise! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>If you want to discuss any of the ideas or musings mentioned above or have any books, papers, or links that you think would be interesting to share in a future edition of White Noise, please reach out to me by replying to this email or following me on <a href="https://x.com/twhite?s=21">X</a>.</p><p>With sincere gratitude,</p><p>Tom</p>]]></content:encoded></item><item><title><![CDATA[The Anatomy of an Encounter]]></title><description><![CDATA[Small Talk and Other Contact Sports]]></description><link>https://www.whitenoise.email/p/the-anatomy-of-an-encounter</link><guid isPermaLink="false">https://www.whitenoise.email/p/the-anatomy-of-an-encounter</guid><dc:creator><![CDATA[Tom White]]></dc:creator><pubDate>Sun, 08 Mar 2026 12:08:32 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!cvVZ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2185831-58dd-461e-8569-69c50afe2305_900x745.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<blockquote><p><em>Acquaintance: A person whom we know well enough to borrow from, but not well enough to lend to. A degree of friendship called slight when its object is poor or obscure, and intimate when he is rich or famous.</em> </p><p><em>&#8212;Ambrose Bierce</em></p></blockquote><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!cvVZ!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2185831-58dd-461e-8569-69c50afe2305_900x745.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!cvVZ!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2185831-58dd-461e-8569-69c50afe2305_900x745.jpeg 424w, https://substackcdn.com/image/fetch/$s_!cvVZ!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2185831-58dd-461e-8569-69c50afe2305_900x745.jpeg 848w, https://substackcdn.com/image/fetch/$s_!cvVZ!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2185831-58dd-461e-8569-69c50afe2305_900x745.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!cvVZ!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2185831-58dd-461e-8569-69c50afe2305_900x745.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!cvVZ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2185831-58dd-461e-8569-69c50afe2305_900x745.jpeg" width="900" height="745" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/c2185831-58dd-461e-8569-69c50afe2305_900x745.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:745,&quot;width&quot;:900,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:156029,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.whitenoise.email/i/190221932?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2185831-58dd-461e-8569-69c50afe2305_900x745.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!cvVZ!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2185831-58dd-461e-8569-69c50afe2305_900x745.jpeg 424w, https://substackcdn.com/image/fetch/$s_!cvVZ!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2185831-58dd-461e-8569-69c50afe2305_900x745.jpeg 848w, https://substackcdn.com/image/fetch/$s_!cvVZ!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2185831-58dd-461e-8569-69c50afe2305_900x745.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!cvVZ!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc2185831-58dd-461e-8569-69c50afe2305_900x745.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><em>Above: Friends? Foes? Frenemies?</em></p><div><hr></div><p>Their eyes met from across the room the way headlights do on a dark road. The sheer brilliance of the unexpected collision was sudden, unavoidable, blinding.</p><p>One party muttered <em>oh shit</em>, sotto voce. The other let out a long, loud <em>Heeeeeey,</em> the vowel stretched thin enough to hear the insincerity in it.</p><p>The two men began walking their respective gangplanks. Far below them, small talk. </p><p>Reaching the end, each jumped&#8230;</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.whitenoise.email/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading White Noise! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>And so the rigmarole began.</p><p>There was much handshaking, back-slapping, teeth-baring, eye-narrowing. The physical choreography of two people pretending to be much closer than they are. </p><p>Here a stumble, there a stutter, each perhaps indicating some minor betrayal of the body. But no matter. Eye contact had been made and the game was on.</p><p>They spoke with overly friendly language, too enthusiastic for the mundanity of the moment. Voices pitched a half-octave too high. Exclamation points in every sentence. Their conversation had the cadence of a greeting card and about as much depth. </p><p>The charade held them in its orbit now, the way the sun tethers the earth with its invisible, inescapable force. Small talk can trap even the biggest man. It has the inscrutability and gravitational pull of a black hole.</p><p><em>How have you been?</em> Fine. </p><p><em>What&#8217;s new?</em> Not much. </p><p><em>How&#8217;s work?</em> Busy.</p><p>The answers were reflexive, pre-loaded, spring-released. Each response was a wall dressed up as a window. Their words came from somewhere south of thought and north of nothing. They didn&#8217;t know where they were, but it was certainly East of Eden  and someplace closer to Hell.</p><p>The conversation was a sort of poker. They each held their cards close to the vest. Neither wanted to be the first to show. They were both holding 7-2 off-suit.</p><p>They inhabited the practiced, unsteady intimacy of acquaintanceship. Not close enough to be true friends. Not distant enough to be complete strangers. Stuck in some liminal purgatory of half-familiarity, where every exchange carried the weight of obligation and the lightness of total insignificance.</p><p>They had nothing to say, and they said it at length, with great enthusiasm and zero conviction.</p><p>Then came the parting, nicety-laden litany.</p><p><em>We should get together sometime.</em> </p><p><em>Let&#8217;s hang out.</em> </p><p><em>Would love to grab a drink or two.</em></p><p>The easy, quiet lies of polite conversation and unexpected encounter.</p><p>Each knowing full well that the seeds just then planted would neither take root nor bloom.</p><p>They shook hands one final time, as if sealing a deal that neither party intended to honor.</p><p>Then they turned and walked in opposite directions.</p><p>And the distance between them, which had briefly collapsed, resumed its natural, comfortable, preferred state: arm&#8217;s-length. </p><p>Two acquaintances returned to the wild.</p><p>Neither worse for the wear, but neither better for the meeting.</p><p>Just two people, briefly tethered by coincidence, loosed again by indifference.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.whitenoise.email/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share&quot;,&quot;text&quot;:&quot;Share White Noise&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.whitenoise.email/?utm_source=substack&amp;utm_medium=email&amp;utm_content=share&amp;action=share"><span>Share White Noise</span></a></p><div><hr></div><h4>For more on friendship:</h4><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;89ce0a72-bf5b-4683-8bd6-f71556e233b4&quot;,&quot;caption&quot;:&quot;There are friendships like circuses, waterfalls, libraries; there are others comparable to old dressing gowns. &#8212;Vladimir Nabokov&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;lg&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;From Boys to Men to Friends&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:1391545,&quot;name&quot;:&quot;Tom White&quot;,&quot;bio&quot;:&quot;Reading. Thinking. Writing at www.whitenoise.email&quot;,&quot;photo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4142beac-bd8e-4cc1-8637-b3af26e9a681_958x964.jpeg&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2024-02-21T20:12:44.920Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!DEH3!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F00d4565b-5404-436f-85e2-080b993f38d1_800x656.jpeg&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://www.whitenoise.email/p/from-boys-to-men-to-friends&quot;,&quot;section_name&quot;:null,&quot;video_upload_id&quot;:null,&quot;id&quot;:141134530,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:15,&quot;comment_count&quot;:7,&quot;publication_id&quot;:25492,&quot;publication_name&quot;:&quot;White Noise&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!9aPd!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb4635333-d5dd-4ce8-9ca3-37f4fe1cec0f_235x235.png&quot;,&quot;belowTheFold&quot;:true,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div><hr></div><p>Per <a href="https://www.tomwhitenoise.com/">my about page</a>, White Noise is a work of experimentation. I view it as a sort of thinking aloud, a stress testing of my nascent ideas. Through it, I hope to sharpen my opinions against the whetstone of other people&#8217;s feedback, commentary, and input.</p><p>If you want to discuss any of the ideas or musings mentioned above or have any books, papers, or links that you think would be interesting to share in a future edition of White Noise, please reach out to me by replying to this email or following me on <a href="https://x.com/twhite?s=21">X</a>.</p><p>With sincere gratitude,</p><p>Tom</p>]]></content:encoded></item></channel></rss>